Copywriter to H&M MOVE

Company Description
Do you want to embark on the mission to democratize sportswear and to get the whole world and everybody moving? Then the role as copywriter to H&M MOVE might be something for you!
H&M Move is a movement brand. We are here to celebrate movement and invite the world to move. Removing barriers to sport is very much at the heart of our purpose, starting with democratizing sports apparel. We provide a wide range of movewear across several categories that are stylish, functional, and incredible value for our customers. Combined with our passion to get everybody and every body moving, we are truly inspired for the journey ahead of us.
At H&M Move we are brave. We dare to reimagine and try new things. We want all our team members to feel that they belong. We welcome all new mindsets and cultures with the belief that different perspectives will make us successful. We have a true passion for our teams, brand, and products.
Job Description
As a Copywriter, you play a key role in the creative process of the projects you are assigned to. You come up with ideas for new marketing & PR activities in collaboration with Art Directors and other creative roles. You create and conceptualize copy for different communication channels in line with the project plan and you are accountable for securing the H&M Move Tone of Voice.
Your main responsibilities include, but are not limited to:
Creating ideas incl. copy in line with the project’s purpose
Conduct research based on purpose, product, and target group
Creating versatile copy and customer-focused messages adapted to omnichannel solutions
Securing H&M Move’s Tone of Voice
Securing the copy is approved from a legal (copyright) perspective
Playing an active role in collaborations with external agencies and/or Art Directors and giving feedback on ideas and concepts
Monitoring copy from a Diversity, Inclusiveness & Transparency perspective (with support from specialist’s roles), to make sure it stays in line with H&M values, is customer centric and adapted to context
Proofreading



Qualifications
As a person we believe you have a creative mindset and are willing to take initiatives. We believe that you have a passion for the written language and the capability to express yourself in versatile ways. You are a person who strives to progress us and to make H&M’s copy “best in class”. You are also a team-player who’s great at listening as well as communicating and you are actively seeking for new knowledge and are curious by other perspectives and practices. You are confident in prioritizing your work, used to managing creative projects forward. You have a customer centric approach and truly believe that diversity increases the quality of decision. You are also aware of and being curious about what is going on in the world, fashion and sports.
In addition to matching the personal profile we also seek the following:
Previous experience from working as a copywriter with a degree in Copywriting, Creative Writing
Native English is meriting, otherwise proficiency in written English
Experience from advertising agency or inhouse agency
Proactive mindset to push, develop and enable H&M’s content to be in the forefront of a customer-centric approach
Are meticulous in your way of working and have an eye for details
Have a creative mindset and are willing to take initiatives, as well as having an opened and elastic mind that can see the overall concepts but also the micro concept (often at the same time)
Are passionate about wording and a love for fashion



Additional Information
This is an on-site fulltime position based in Stockholm and reports to the Creative Lead at H&M Move. Do these challenges, qualifications, and opportunities apply to you? Please send your CV & Portfolio (no more than 10mb) in English as soon as possible, but no later then the 22nd of May.
We are looking forward to hearing from you!
We know that diversity is what makes us strong. Our teams should consist of great mix of people that share and combine their knowledge, experiences, and ideas. It leads to a positive impact on how we address challenges, what we perceive possible and how we choose to relate to our colleagues and customers all over the world.