Corporate Brand Director

Svenska Cellulosa Aktiebolaget
SCA is a leading global hygiene and forest products company. The Group develops and produces sustainable personal care, tissue and forest products. Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and regional brands, such as Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. As Europe’s largest private forest owner, SCA places considerable emphasis on sustainable forest management. The Group has about 44,000 employees. Sales in 2015 amounted to approximately SEK 115bn (EUR 12.3bn). SCA was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed on NASDAQ OMX Stockholm. For more information, visit www.sca.com
 

Overview
 
We are looking for a driven team player for the role as Corporate Brand Director - Content Management. This role is responsible for communicating SCA’s story in a consistent way and ensuring that it reaches and engages key stakeholder groups through developing and implementing editorial processes and tools.
 
The Corporate Brand Director will become a member of the Corporate Brand team which is responsible for the SCA corporate brand and the corporate brand management and part of the Group Function Communications. The Corporate Brand Director will report to VP Corporate Brand Communications. This role is preferably located in Stockholm, Sweden but can also be situated at a SCA office in another European country. The role requires a willingness to travel to build a strong internal network.
 
SCA’s head office is in the Waterfront Building in Stockholm and includes the group staff functions for Finance, Strategy and Business Development, Legal, Sustainability, Human Resources and Communications, as well as CEO office. Some 130 specialists work in an international environment where business processes are promoted through the global networks in the 60 countries where SCA is represented.



Main accountabilities and responsibilities
 
Develop SCA’s capability as a story-telling organization and maintain and implement SCA’s core story and engaging content which tells SCA’s story in creative ways that engage targeted audiences. This means develop, implement and manage e.g.:
 

A cross business editorial board which is responsible for developing and prioritizing SCA stories and related content
A channel strategy that enables SCA’s story to reach targeted audiences
A content management platform which will enhance SCA’s channel strategy and simplify the process of packaging content and accessing communication assets
Data and analytics to assess the effectiveness of SCA’s content and channels and adjust our strategies to match with audience behavior

Work experience and qualifications requirements
 

University degree in Communication, Branding, Marketing, Journalism or related field
5-10 years of relevant work experience, including strategic and operational communication ideally in an international environment
Ability to manage people over whom you have no direct authority
You easily navigate in a matrix organization and use your prior experience from a global workplace
Able to deliver creative and contextualized content that can be used across all digital platforms for internal and external audiences
Excellent writer and story-teller with understanding of film/images production and the management and procurement thereof
Well-versed in social media and social media measurement
Excellent English language skills, Swedish is positive

 
Personal profile:
 

Driven team player with ability to make things happen
Creative and the ability to engage others
Structured and a clear communicator
Holistic view with an eye for details
Strong “outside-in” perspective

Additional Information
 
Please apply online.
If you have questions about the position, please contact Vice President Corporate Brand Communications Gabriella Ekelund +46 8 788 52 19
 
SCA kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.