Corporate PR Specialist; Media Relations Team - Group Communications

WHO YOU ARE
You are passionate about PR and media, interested in news and current affairs and motivated by engaging in relationships with media stakeholders. You know how to work proactively with media, managing and leveraging global media contacts. At the same time, you are up to date with the media eco system, digital trends and what is happening in the world of communications and know how to amplify messages across different channels. You get energy from critical situations where you need to deliver under pressure.
For this position it is important that you have solid knowledge and experience from corporate PR and communications, including for instance creating and delivering media engagement plans, spokesperson briefing and training, monitoring media to identify opportunities. You enjoy working in an ever changing environment and can adapt your ways of working to best meet the business needs in the situation at hand. You have strong interpersonal skills and are able to build trustful relationships. To be successful in this role, you appreciate the mix of strategic thinking and turning plans into practice, putting pride into brilliant execution. You have a proactive attitude and hands-on approach when necessary.
We believe you have at least 5 years of experience of working with media relations in the role as a press officer, PR specialist or similar. You are familiar with key media platforms and media trends and developments. You feel comfortable to support and influence business leaders in their roles as spokespersons. You have solid experience from crisis communications. You demonstrate leadership skills by using sound judgements to make timely and effective decisions to promote and protect the brand.

YOUR RESPONSIBILITIES
In your role as Corporate PR specialist you develop relations with media and identify news angles in order to pitch stories that resonate with the outside world. You create and act on opportunities to tell the stories that strengthen IKEA as a brand, company and employer. You contribute in campaigns, drive key topics by proactive media relations and respond by demonstrating leadership when IKEA is being challenged. You drive an open and sharing climate, being a role model of the IKEA values.
Areas of responsibility:
• Identify, build and develop relations with key journalists and influencers in selected focus areas.
• Identify stories and news angles within the organization, pitch stories to key journalists and contribute with stories to our newsroom at ingka.com
• Create media approaches as well as content and assets suitable for media to support key topics and campaigns.
• Monitor the media and the world around to help identify proactive opportunities and potential risk issues, as well as measure results of our efforts.
• Train and support spokespersons representing IKEA and Ingka Group in external engagements.
• Secure preparedness for crisis and reputational issues
• Be part of a 24/7 on duty press office on a rolling schedule, reactively handling media requests.


ABOUT THIS WORK AREA
Group Communications positions IKEA as a truly meaningful and trusted brand in people’s hearts and minds, with a focus on us as a retailer and our positive societal impact. At the same time, we enable Ingka Group to be perceived as a unique, meaningful and trusted company.
The Media Relations team is a team of eight engaged and passionate colleagues, contributing to media perceiving IKEA as a transforming, purpose-led retailer and a leader in life at home, climate and human rights. Our focus is on working with earned media, but we also make use of owned and shared media to increase amplification and build our digital footprint.
Are you ready to take your next step within communications?

QUESTIONS AND SUPPORT? LET'S CONNECT!
If you have questions regarding the recruitment process or other practicalities, please get in touch with Recruiter Julia Schnittger at julia.schnittger@ingka.ikea.com.
Please send in your application, consisting of a CV and a cover letter in English named after the specific position, as soon as possible but please no later than 9th Apr 2021. We are looking forward to getting to know you soon!