Creative Copywriter Lead

Would you love to create disruptive ideas together with other amazing creatives? Would it excite you to own the tone of voice for one of Europe’s fastest-growing fashion brands? Right now, we are looking for a Creative Copywriter Lead to join our Brand Team and help us take NA-KD to the next level.

As a Creative Copywriter Lead you are one of our most important creative voices and will work on projects across all platforms and teams. Whether that is onsite, social, CRM, paid channels or PR - you will set the tone and build interesting narratives. You will also lead and build our copywriting team and support (inhouse/freelance) writers in development of their concepts and texts.

In this role, we are looking for someone who is a team player and relishes the idea of pushing the NA-KD brand further. We are working towards a clear brand vision and our written persona is key to making this happen. You are also a creative thinker that loves to work on multiple projects at the same time and can turn around copy and ideas quickly without losing the NA-KD feel. We believe that you have a strong passion for the fashion industry, and a deep understanding of Gen Z and Millennials - both in terms of who they are and how they communicate. In-depth knowledge of social media channels and trends is also your forte.

Your future

- Work collaboratively with the Head of Creative Communication and Art Directors to create 360-degree, multi-channel concepts and own the content through to delivery to ensure alignment with the original ideas
- Work with the VP Brand & Commercial to continually evolve the global brand tone of voice and share this with the writers, Customer Care advisors and any agencies we work with
- Lead brainstorms to create relevant, engaging and inspiring content ideas each month to support trading and branding requirements that are channel appropriate
- Own editing and signing off all English-language copy, ensuring it follows the NA-KD tone of voice and feels exciting to our audience
- Work with the social media team to ensure messaging is aligned and content is being utilised efficiently
- Work with the SEO team to create SEO-friendly texts and update existing texts
- Support the broader marketing team in providing content across homepages, emails and push
- Assess and process content requests from other parts of the business
- Commission writers, freelance or in-house, and manage deadlines
- Lead a continuous process of improvements to our content
- Ensure competitor research and customer insight are at the heart of all our output


Your Past & Skills

- 4+ years in the fashion industry or working with a similar target audience, or 4+ years working at an agency (preferably working with youth brands)
- Fluent in English, both written and spoken. Additional language, eg Swedish or German is a big plus
- Strong creative mindset, an ideas person that loves working with teams to come up with disruptive ideas
- Wordsmith extraordinaire
- Experience using data to drive ideation
- Experience of developing or owning the tone of voice for a brand
- Previous experience in leading a team of writers / editing other people’s work
- Strong project management skills
- Confidence in pitching and presenting concepts to internal stakeholders & big groups
- In-depth knowledge of e-commerce and digital and social media channels
- Open to feedback, collaborative and resilient


How to Apply

Please submit your full application in English. When you apply we would like you to attach your CV and answer a few questions about your background.

Location
Gothenburg, Sweden

THE DREAM TEAM

Working at NA-KD is unlike any other fashion gig. We’re a young company with a start-up mentality and (a borderline insane) hunger to be the best. In less than 5 years NA-KD has become the fastest growing fashion e-com brand in the world. And we have a 4 million strong community to prove it. How? We see no limitations, only possibilities. No failures, only learning opportunities. We’re problem-solvers, disruptors and early-adopters. We’re doers. And if you dream of going to work every day to build the next big thing - then welcome home.