Creative Lead

Company Description
Would you like to develop the Afound brand and set the creative direction for a fast-growing fashion company? As a Creative Lead you will have the opportunity to lead the implementation and development of the new updated brand identity, set the overall brand strategy as well as ensure that our creative output always meets our and the customers’ expectations. Afound is a brand on the rise and now we are looking for someone to help us grow our brand. Will you join us?
Afound is a digital outlet part of H&M Group offering great deals on fashion, beauty and interior for all. We believe that quality and style never go out of fashion. That's why we don't produce anything new, but carefully select products from past and present collections of top brands like H&M, Weekday, Monki, H&M HOME, COS, & Other Stories, ARKET and many more. Afound was founded in June 2018 and is now present in the Netherlands, Germany, Sweden, Austria, Denmark, Norway and Finland.


Job Description
As Creative Lead you are responsible for Afound’s brand identity, including brand strategy, concept development as well as overseeing the creative production and quality assurance. Together with the creative team you will set branding guidelines and strengthen the Afound brand. The role is part of the Marketing team consisting of two Creatives, one Copywriter, one Performance Marketing Specialist, one Social Media Specialist, one SEO consultant and the Head of Marketing.
Your responsibilities include, but are not limited to:
Creative guidance: Provide visionary and strategic creative leadership to a team of creative professionals. Inspire and motivate the team to produce innovative and high-quality work.
Conceptual Development: Lead brainstorming sessions and collaborate with the creative team to generate fresh and creative ideas for various projects, including advertising campaigns, branding initiatives, product launches, and more.
Creative Strategy: Develop and implement creative strategies that align with Afound’s goals and objectives. Ensure that creative concepts effectively convey key messages and resonate with the target audience.
Project Oversight: Oversee the entire creative process, from initial concept development to final execution. Manage project timelines, resources, and budget to ensure projects are delivered on time and within budget.
Quality Assurance: Maintain rigorous quality control standards by reviewing and providing feedback on creative work. Ensure that all creative deliverables meet or exceed established criteria for creativity, aesthetics, and message alignment. There are roles within the team that works with visual and written guidelines.
Trend Awareness: Stay informed about industry trends, emerging technologies, and design best practices. Incorporate innovative approaches and techniques into creative projects as appropriate.
Team Collaboration: Foster a collaborative and innovative creative environment where team members can contribute their expertise and ideas. Encourage open communication and creativity within the team.
Responsible for Afound’s brand identity and securing it’s in line with our marketing strategy and guidelines.
Participating and contributing to commercial planning to make sure we capitalize on the strongest commercial opportunities as well as being the point of contact for online sales and other Afound stakeholders.
Contributing to a positive and proactive way of working where Marketing sets its own agenda and is the growth engine of Afound.



Qualifications
We believe you are highly creative with great project management skills. You have experience from a creative director/lead role and/or as brand manager, art director where you have worked with brand development, preferably both operationally and strategically. We would love if you were full of ideas and that you enjoy implementing them together with your colleagues. Furthermore, we believe you have an eye for detail and appreciate working at a fast-paced and growing brand.
You also have:
Creative Expertise: Extensive experience in a creative field, such as graphic design, advertising, copywriting, or art direction. A strong understanding of design principles, storytelling, and the creative process.
A creative background working as a Creative Lead, Creative or/and Art Director in-house or at an agency.
Communication Skills: Excellent verbal and written communication skills for articulating ideas, presenting concepts, and collaborating with clients and team members.
Strategic Thinking: The ability to think strategically and develop creative solutions that align with business objectives and marketing strategies.
Project Management: Strong project management skills, including the ability to create and manage project timelines, allocate resources, and meet deadlines. Also, the ability to inspire and lead creative professionals to produce exceptional work.
Innovation: A passion for creativity and innovation. Stay abreast of industry trends and emerging technologies to apply them to projects.
Adaptability: Flexibility to adapt to changing project requirements and priorities. Strong problem-solving skills to address unexpected challenges.
A positive mindset: Sees the glass half full, can spread positivity and energize the team even during tough times.
Experience from driving brand identity projects; develop, planning and implementing a brand identity with deliverables such as Tone of Voice and Look ‘n’ Feel.
Experience from being a part of setting the commercial plan with the target to meet our set goals.
Good knowledge of, and interest for, the digital marketing landscape; understanding of channels/platforms and possible creative assets.
Good knowledge of, and interest in social media and content creation.



Additional Information
This is a full-time position located in Stockholm, Sweden. If you feel your experience, skills and ambitions are right for this role, please send us your CV (in English) latest October 16. At H&M Group we strive to have a fair and inclusive recruitment process. This is why we kindly ask you to not attach cover letter in your application as this could cause unintentional bias.
We look forward to hearing from you!