CRM Analyst

At Clas Ohlson, we are passionate about simplifying life in all kinds of homes. We strive to work smarter every day as we help customers by offering clever solutions that make everyday life easier.


We offer you room to grow and a great company culture where we encourage you to be yourself. Clas Ohlson has been helping customers for 100 years now, and with your help, we will be simplifying life for at least a 100 more. Are you ready?

Are you ready?
We are on an exciting journey developing Clas Ohlson in the retail landscape and our mission is to help and inspire people to improve their everyday life by offering smart, simple, practical solutions. Customer oriented initiatives are on top of our strategic agenda and now we offer exciting opportunities for talented team-players who want to contribute to this journey.

Customer & Loyalty is one of five business units within the Clas Ohlson Commercial division and is responsible for Customer and Loyalty vision and strategy, loyalty development and engagement and CRM. CRM and data driven analytics is key core competence in the modern retail landscape and critical to ensure continuous growth from our core customers, hence Clas Ohlson is now investing in our CRM capability. CRM at Clas Ohlson is responsible for omni-channel activation securing profitable and engaging one-to-one communication towards Clas Ohlson’s most loyal and profitable customers - our Club Clas members. The function is responsible for the end-to-end CRM operations - from strategy and planning to production, execution, day to day performance and optimization. As CRM Analyst, you are an integrated part of the CRM- and Loyalty teams.

In this position, you are located at any of our offices in Insjön (Dalarna) or Stockholm, Sweden. You report to Head of Customer and Loyalty.



Responsibilities
As a CRM Analyst you are responsible to analyze customer behavior, provide insights and knowledge of customers’ response to activities and communication, and predict future actions.

This results in communication and marketing strategies, operational tactic measures as well as reporting of findings and recommendations to management. As a customer analyst, key responsibilities and tasks include e.g.;

- Evaluate and optimize marketing campaigns, communication and marketing programs
- Deliver customer insights and make recommendations by performing A/B tests and data analyses, for e.g. new communication triggers and personalization measures
- Help, guide and optimize personalized customer communication in omni-channel to maximize customer experience
- Create target groups for campaigns and communication executed in various channels
- Deliver customer insights and analytical support to relevant stakeholders (internal or external) to support effective business decision-making
- Create scripts and jobs in several data warehouse to gather data needed for target groups and perform analysis
- Evaluate, test, build and maintain scoring models and target groups to support and maximize customer experience and marketing initiatives
- Be a part of marketing- and business insights cross-functional teams



Who are we looking for?
- Master’s Degree (in Marketing, Business administration or equivalent academic discipline)
- 3+ years of professional experience from similar fields
- Language skills: English and Swedish, preferably also Norwegian or Finnish
- Knowledge of CRM and experience of CRM from an operative and analytical perspective
- Knowledge of SQL and handling big data
- Knowledge in data visualization tools (e.g. Visual Analytics, Power BI)
- Experience in working with tools for predictive analytics as well as marketing operation system (e.g. Adobe Campaign)
- Experience from working with analysis in a digital media context (e.g. with Google Analytics, Adobe Analytics or similar platform)



Personal skills
- Strong collaboration- and communication skills, a solid and open-minded team player with the ability to motivate and interact with different departments
- Structured, analytical and flexible problem-solver
- High degree of independence, personal drive and capability to take own initiatives and prioritize own work
- Strong presenting skills with an ability to communicate complex matters in a simple way


Join us!
We are eager to find our next co-worker, so please do not hesitate to submit your application to us as soon as possible but no later than the 21-08-31.

We are proud of our history and our heritage - and now we want to keep on moving forward and create our future!

Let's do that together!

Questions?
If you have any questions regarding this position please feel free to contact Helena Holmström (Head of Customer & Loyalty) at helena.holmstrom@clasohlson.se



Diversity & Inclusion

Clas Ohlson wants to be relevant in all kinds of homes to all kinds of people. We appreciate, respect and value differences, we share information and knowledge to learn from each other. For us, diversity means that we want to be a dynamic organization where we embrace different ideas and perspectives. We hope that you, with your personality and your background, want to be part of our journey 100 more years where we enable all people to contribute in line with their full potential in our daily business.