CRM Analyst Tiger of Sweden

Tiger is on a mission to engage with and understand our customers better and we are now looking for a CRM Analyst that can join the Ecommerce team.
Job Description
Through analysis, optimization and development of our email channel and management of the customers journeys you will actively support the company in driving customer development and insights. You will develop and run projects around CRM and E-mail automations.
You will together with our CRM & Content manager be responsible of our CRM System Voyado and contribute with new ideas, plan and implement sales-driving and loyalty-creating activities with the goal of maintaining and activating new and existing customers.
Key Responsibilities:
Create and monitor weekly, and monthly reports for Newsletter performance and NPS score
Analyse and report data and specific customer behaviour to get insights and detect trends that will be used for creating optimized customer experience, life-cycle improvements and identify potential opportunities
Execute A/B Testing campaigns for continuous improvement and optimization
Together with CRM & Content manager you will review existing as well as set up new automation flows with the intention to improve and increase contribution to retention, product adoption, revenue and growth.
Build fit-for-purpose customer segmentations based on customer profiles, preferences, and purchase behavior.
Advocate data-driven decisions, communicate and explain the data and its implications to various stakeholders.
Stay on top of trends and opportunities in the automation lifecycle



Key Tasks:
Managing CRM and Loyalty Analytics
Tracking of newsletter performance and NPS score
Provide insights regarding CRM and customer behavior
A/B Testing and Optimizing email performance
Measure CLV (Customer Lifetime Value)
Develop strategies for segmentation, automation, and optimization
Set up analytical models to understand and predict customer behavior
Conduct quantitative and qualitative research
Manage all aspects of CRM analytics and Customer Insights
Assisting in day to day administrative tasks relating to the role
Managing and maintaining CRM related KPI’s



We are looking for someone with:
1-3 years of relevant work experience within CRM / Analysis
A strong strategic and analytical mindset; data driven
High ambitions and drive and likes to take own initiatives
A team player with good communication skills
Values great customer experience and service
Familiar with customer survey software

Looking forward to hearing from you!
Öppen för alla
Vi fokuserar på din kompetens, inte dina övriga förutsättningar. Vi är öppna för att anpassa rollen eller arbetsplatsen efter dina behov.