CRM CAMPAIGN PLANNER

IDEAL OF SWEDEN is a global and fast-growing fashion and lifestyle brand with HQ in Norrkoping. We have local offices in Stockholm and four other countries around the globe. We are always looking for talented people who want to grow together with us. During the last two years, the brand IDEAL OF SWEDEN has been growing stronger and stronger and we’re aiming to further establish internationally. We give you the possibility to join a truly entrepreneurial company and to be a part of our exciting journey.

We are currently seeking a CRM Campaign Planner who will be a part of our CRM team based in Stockholm. As Campaign Planner, you will support our CRM Manager in leading the strategy, program development, and execution for CRM initiatives for our Customers Globally. Programs include email, mobile SMS, and other initiatives designed to engage customers with relevant communications.

The perfect candidate is someone who thrives in a fast-paced environment, can take own initiatives and can create effective campaign activities based on customer data and insight.

What you’ll do

• Through close contact with our CRM Manager and our Content and Design team, you will transfer marketing strategies into ad-hoc and marketing automation activities.
• You will first and foremost operate the marketing automation platform i.e build/execute/improve/update workflows and campaigns.
• You will also proactively analyze results and make suggestions for improvements and execute continuous A/B testing to optimize marketing activities

Requirements

• Fluent in English and Swedish both in verbal and written form
• Comfortable working in Excel to structure, analyze and convert data into actionable insights (QlikSense is a plus)
• Strong business/analytical mindset - searching for constant improvement
• Passionate about e-commerce in general and fashion/content marketing in particular
• An enthusiastic worker with a fast/eager-to-learn mindset

Nice-to-haves

• Experience/relevant education within Marketing Automation and CRM (e.g. Voyado, Adobe Campaign, SalesForce)
• Knowledge of customer journeys/life-cycle set-up and execution
• Experience in working with content marketing
• Language skills in German or French is a plus

Other:

• You will be based in Stockholm and report to CRM Manager

Please send your application as soon as possible as we are reviewing them continuously, but no later than 2020-12-14.