CRM Content Creator

At Kappahl Group, we are continuously dedicated to enhancing the customer experience by creating highly relevant and inspiring communications for our members and existing customers. We are currently seeking a skilled and committed CRM content creator. Are you ready for a new opportunity and want to be a part of Kappahl Group and their brands Newbie & Kappahl? Apply today!

We offer you:
As a CRM content creator, your primary responsibility will involve writing, producing, and developing various forms of content for campaigns, automations and customer journeys for our CRM channels. Your goal is to ensure that our content reaches the right audience, creates relevance and increases customer engagement and loyalty.

In this role, you will be responsible for producing and publishing tailored content that aligns with specific channels, target audiences, and brand identity. Beyond producing inspiring, relevant and sales-driven content, you will also implement communication strategies for automations, customer journeys, and segmentations. This includes conducting A/B tests, monitoring and reporting on campaign performance, and optimizing communication efforts to ensure maximum engagement and results.

This position is part of Kappahl’ s CRM team within our Sales department and reports to the CRM Manager. You will be part of a creative, inspiring, and ambitious team. This is an excellent opportunity for you who wish to contribute to the development and enhancement of Kappahl’ s customer experience.

Your profile:

We are looking for you, who is passionate about creating exceptional value for our customers. As a person, you are excellent with shapes, layout and design, coupled with the ability to write selling content.

You should have prior experience in similar roles, with a focus on generating effective and relevant content for CRM channels, including copy for emails, SMS, and push notifications. We also see that you have experience from implementing customer life cycle management ie automations and segmentations. You thrive in meeting tight deadlines, structured and handling multiple tasks simultaneously.

A relevant academic background, such as digital marketing, is desirable, and experience with CRM systems (especially if you've worked with Voyado), Google Analytics, and Adobe Suite is a plus.

Your personality:
You are a responsible, organized, and solution-oriented individual with a creative eye for details and a keen interest in fashion and trends.

You take initiative and manage your work efficiently, but you also thrive in a collaborative team environment. Your commercial mindset naturally drives you to prioritize customers, loyalty, and sales. You have strong communication skills in both Swedish and English, both written and spoken.

We value curiosity, innovative thinking, and a strong commitment to customer satisfaction. Naturally, you resonate with our values of inclusivity, courage, and joy.

Are you interested?
This is a full-time temporary position for approx 1 year, with the possibility of extension, based at our head office in Mölndal, Göteborg. To apply, please attach your CV (a personal letter is not necessary). We will conduct ongoing evaluations of applicants. We look forward to receiving your application as soon as possible, but no later than 12th of January.

Kappahl celebrates diversity and is committed to eliminating all forms of discrimination. We strive to create an inclusive environment for all employees and candidates.

Kappahl wants to be A Place To Belong therefore we work with a hybrid working environment. This means that you will be at the office the majority of time and the rest of the time you can work remotely if it suitable for your schedule.

If you have a protected identity, please contact hr@kappahl.com.



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Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 360 Kappahl and Newbie stores in Sweden, Norway, Finland, Poland and the UK, and online in more than 20 markets throughout Europe and Asia.

We want to make a difference in the fashion world and to lead the way by always keeping our promises: taking care of the world around us and minimizing the environmental impact for each garment. And at the same time fulfil our employee promise "We promise you the right to always be yourself - a place to belong”. The Kappahl team consists of some 4,000 colleagues in eight countries, all with different backgrounds, ages, skills and styles. Our common motivation is to create a responsible world of fashion and offer fashion to a wide variety of people and lifestyles. A responsible fashion that feels right, for the bearer and for the world we live in. Today, more than 85% of the products are made of certified and/or preferred materials. Our goal is 100% by 2025 and Kappahl Group’s overall climate goal is to halve the value chain's climate emissions by 2030.More information at www.kappahl.com.