CRM Executive

BAT is evolving at pace - truly like no other organisation.
To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day.
Come be a part of this journey!
BAT SWEDEN IS LOOKING FOR A CRM EXECUTIVE





ROLE POSITIONING AND OBJECTIVES
Do you have a passion for FMCG? Do you have experience with building strong activation plans? And are you eager to develop your skills further and to be challenged? Now is your chance! British American Tobacco Nordics is currently looking for a new CRM Executive.
The position is based in our ambitious and dynamic Brand Activation team in Malmö.
The team
Being at the forefront of the business, the role of the Brand Activation team is to ensure a seamless development and delivery of activation plans. It is essential that BAT can follow the shoppers throughout the entire journey, recommend activation strategies in accordance with the consumer trends and drive the transformation of Brand Activation.
An extraordinary confluence of technology, societal change and public health awareness has created a unique opportunity: the opportunity to make a substantial leap forward in our long-held ambition to provide our consumers with potentially risk reduced products. You will help deliver our strategy of shifting the business from a traditional tobacco company to a provider of next generation nicotine products. Your knowledge and passion are what matters because that’s what will shape our future.
As our new colleague in the Brand Activation team, you will be working with fellow passionate and creative marketing professionals. We are a dynamic team who work hard towards the same goal. Common to the whole team is our drive to grow as an organization, grow as individuals and transform the tobacco industry. All the while, we still have fun.
The job
You will support our Brand Activation team by driving and optimizing activation through our CRM-platforms. This entails developing email blast for our consumer segments and always on journeys. You will be working closely with the Ecommerce team, Brand team, the data analyst, creative agencies, and our Legal team to ensure communication is optimized. It is essential that BAT transforms Activation within the Swedish market to customize the communication to the consumers throughout their journey, to ensure relevant content for the individual. It is necessary to continuously drive this part of Activation, to ensure best in class plans for today and the future.
Take a virtual tour and learn more about our office culture here: Welcome to BAT Sweden



ACCOUNTABILITIES
Implementing CRM Strategy
Develop direct to consumer communication (primarily emails) through salesforce
Collaborate with business analyst and IT to create strong digital platforms
Use of optimization tools to ensure optimal email setup for different
Identify and raise issues impacting the execution of strategic / operational / project plans.
A&B Testing to optimize costumer engagement through email.
Management of relationship with agency’s for D2C assets creation
Development of entrepreneurial spirit



Key skills needed in these roles:
Hands on experience with operating in CRM systems
Hands on experience with executing email campaigns and segmentation
Hands on experience with Salesforce marketing cloud is considered an advantage
Strong understanding of key marketing principles: consumer needs and journey, user experience, target audience, etc. tools.
Passionate about digital marketing and up to date with the latest trends and best practices in digital marketing
Excellent understanding of market and consumer / shopper dynamics
Project management experience
Proactive and self- starter attitude
Structured with strong communication skills
Advanced Excel and Power Point user
Able to perform under pressure and in a fast-changing environment
Ability to navigate complex global organisations
Ability to communicate, translate and educate the organisation on CRM
Strong stakeholder management
Fluency in spoken and written English



BENEFICIAL
Fluency in one of the Scandinavian languages is considered an advantage, but not a requirement.
Experience from the FMCG industry will be an advantage.



WE ARE BAT
At BAT we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation. See what is possible for you at BAT.
Global Top Employer with 53,000 BAT people across more than 180 markets
Brands sold in over 200 markets, made in 44 factories in 42 countries
Newly established Tech Hubs building world-class capabilities for innovation in 4 strategic locations
Diversity leader in the Financial Times and International Women’s Day Best Practice winner
Seal Award winner – one of 50 most sustainable companies



BELONGING, ACHIEVING, TOGETHER
Collaboration, diversity, and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. Come bring your difference!