CRM Lead

Are you looking for a new challenge and have background within CRM? Kappahl are seeking a driven and experienced CRM Lead, responsible for leading and planning tactics for campaigns/communication, customer lifecycle activities, member engagement and other projects within loyalty, as well as leading our CRM content team to create meaningful and impactful customer interactions. Apply today!

We offer you

As a CRM Lead, your primary responsibilities will be to plan, lead, and coordinate CRM tactics and activities, across all our markets. You will ensure that our strategies are well-aligned with customer experience goals and optimized to meet key performance indicators. In this capacity, you will work to develop and execute CRM and channel-specific tactics, overseeing member activities, customer journeys, and lifecycle management. Your role will also involve continuously analyzing and optimizing customer experiences through insights and performance metrics, driving improvements to ensure we meet our objectives.

In this position, you will collaborate closely with multiple departments within Kappahl, leading the CRM and content creation team to produce relevant, inspiring customer communications. Your efforts will play a key part in enhancing customer engagement and loyalty, while also maximizing traffic to our sales channels. Reporting directly to the CRM Manager, you will be part of a creative and ambitious team that works together to achieve the best results.

Your profile

We are looking for you who have several years of experience in similar CRM roles, with a strong background in lifecycle management, campaign planning, and customer communication. You should be comfortable coordinating CRM activities and tactics, including member communications, both in commercial campaigns and lifecycle initiatives, with a focus on delivering both short- and long-term results. You are highly skilled at using owned channels, including email, SMS, and app notifications, and are accustomed to working with different target groups and segments.

You hold a relevant university degree in Marketing, Communication, or a related field. Experience with CRM systems and Google Analytics is essential, and familiarity with tools such as Voyado, Power BI, and the Adobe suite would be highly advantageous. Additionally, you are experienced in analyzing data, conducting follow-ups, and preparing reports. You also have experience in leading a team of creators to reach their full potential and are well-versed in CRM, loyalty, and communication planning, with a good understanding of audience segmentation and channel dynamics.

As a person, you are organized, structured, and analytical, with a strong commercial focus and a positive, problem-solving approach. You are a natural team player who takes initiative, listens to and understands the needs of a complex retail organization, and isn’t afraid to make decisions to drive results forward. You thrive in a fast-paced environment, capable of handling multiple tasks at once, and are motivated by creating exceptional customer value.

In this role, strong communication skills in both Swedish and English are essential, as is your ability to collaborate across various roles and functions. Your commercial drive is rooted in a focus on customer engagement, loyalty, and sales, and you stay up-to-date with trends in CRM, with a particular interest in fashion and loyalty programs.

Are you interested?

The position is a full-time permanent employment with placement at our head office in Mölndal. You apply easily by answering a few questions and attaching your CV (please refrain from sending us your personal letter). We look forward to receiving your application as soon as possible, but no later than the 24^th
of November. We apply continuous selection.

Kappahl Group celebrate diversity and strive to eliminate all forms of discrimination. We are committed to creating an inclusive environment for all employees and candidates.

If you have protected identity contact hr@kappahl.com, and you will get help with submitting your application.

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Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 360 Kappahl and Newbie stores in Sweden, Norway, Finland, Poland and the UK, and online in more than 20 markets throughout Europe and Asia.

We want to make a difference in the fashion world and to lead the way by always keeping our promises: taking care of the world around us and minimizing the environmental impact for each garment. And at the same time fulfil our employee promise "We promise you the right to always be yourself - a place to belong”. The Kappahl team consists of some 4,000 colleagues in eight countries, all with different backgrounds, ages, skills and styles. Our common motivation is to create a responsible world of fashion and offer fashion to a wide variety of people and lifestyles. A responsible fashion that feels right, for the bearer and for the world we live in. Today, more than 85% of the products are made of certified and/or preferred materials. Our goal is 100% by 2025 and Kappahl Group’s overall climate goal is to halve the value chain's climate emissions by 2030.More information at www.kappahl.com.