CRM Manager

What will you be working on?

We are looking for a true CRM Manager with potential to grow with at least the same pace as Pierce. The position will put you at the core of taking Pierce’s CRM capabilities to the next level using our new platform. The customer group that we are targeting is simply fantastic – with a passion for their sport/hobby/lifestyle that is pretty much unparalleled in any other niche. When we do good things for our customers, we really see great results! This is our invitation to you to join an incredibly rewarding journey with amazing possibilities for learning and professional growth together with our inspired and devoted marketing team.

Key responsibilities:

- Drive and manage development of our CRM capabilities
- Lead creation of newsletters and automated flows according to the strategic plan
- Design, manage and update automated communication flows as well as implement A/B tests
- Analyze the results of our CRM activities to learn and adjust as well as to provide insights
- Coordinate with other parts of the marketing team as well as other functions in the group
- System manager and super user of the CRM tools including primary contact with the tools’ suppliers



- A higher education (BSc or similar)
- Documented success within CRM and experience from working in Emarsys
- Experience with digital business models
- Love data! Both to analyze but more importantly to use
- Excellent collaboration skills
- Good MS Office skills
- Fluent in English, both written and spoken
- International experience and cross-cultural understanding is desirable
- You might even have an interest in motorcycles, motocross and/or snowmobiles


Pierce is the ecommerce company that has grown to become Europe’s biggest online retailer for gear and accessories within Motorcycles and Snowmobiles. We do this throughout Europe through our shops 24MX, XLmoto and SledStore. The company is in an amazing growth spurt, growing by more than 40% yearly, always with black numbers on the last row. At the beginning of 2009 we were a team of 4, today we are more than 370 international professionals, committed to giving our customers across 17 European markets a huge range of products and an extraordinary level of service. Our turnover during 2018 was over 90 MEUR, up 50% from the year before.

During 2018, Pierce has acquired the spanish e-tailer Motobuykers as well as MX Vice, Europe's largest online community for motocross.

It started with passion for our sport, was driven by the enthusiasm of our staff and we still dare to reach out for more with love and dedication for our customers.

Join us on our quest to become the most admired retailer within the motor industry and shape the way motor enthusiasts shop by offering a state-of-the-art online shopping experience built on passion, professionalism, and a good dose of rebellious spirit.

We are passionate about riding motorcycles and have an exciting program for employees who want to learn to ride or get more involved in motorsport. But non-riders are also very welcome to join of course.