CRM Manager

Pierce, Europe's largest and fastest growing motorcycle-focused online retailer, is looking for a CRM Manager with potential to grow with at least the same pace as Pierce. The customer group that we are targeting is simply fantastic – with a passion for their sport/hobby/lifestyle that is pretty much unparalleled in any other niche. When we do good things for our customers, we really see great results! This is our invitation to you to join an incredibly rewarding journey with amazing possibilities for learning and professional growth together with our inspired and devoted marketing team.

The position reports into the Head of Campaigns & CRM will put you at the core of exploring the possibilities embedded in our new CRM platform and taking Pierce’s CRM capabilities to the next level in building an integrated CRM strategy in a multiple store and market environment going from a one size fits all to a more segmented and personalized customer experience.

Key responsibilities:

- Drive and manage the development of our CRM capabilities across stores and markets
- Lead creation of newsletters campaigns and campaigns in other CRM channels
- Design and implement customer programs to drive increased engagement and retention
- Design and manage automated communication flows as well as implement A/B testing
- Lead the CRM analysis feedback loop to learn and adjust as well as to provide insights across the organization
- Coordinate with other parts of the marketing team as well as other functions in the group such as IT, category and translations to manage multi store and multi lingual campaigns
- System manager and super user of the CRM tools including primary contact with the tools’ suppliers



- 3-6 years of experience of shaping and executing a CRM strategy
- A higher education (BSc or similar)
- Documented success within CRM in a multi-channel environment
- Experience with digital business models and working close to the tech team
- Love data! Both to analyze but more importantly to use
- Self-motivated with a high level of initiative
- Excellent collaboration skills
- Good MS Office skills
- Fluent in English, both written and spoken
- International experience and cross-cultural understanding is desirable
- You might even have an interest in motorcycles, motocross and/or snowmobiles


Pierce is the ecommerce company that has grown to become Europe’s biggest online retailer for gear and accessories within Motorcycles and Snowmobiles. We do this throughout Europe through our shops 24MX, XLmoto and SledStore. The company is in an amazing growth spurt, growing by 30-40% annually. At the beginning of 2009 we were a team of 4, today we are about 380 international professionals, committed to giving our customers across 17 European markets a huge range of products and an extraordinary level of service.

Our turnover during 2019 was 120 MEUR, up over 30% from the year before. And 2020 has started well. We continue our high growth journey and, as a 'D-Award' finalist, we were recognized as one of the 3 best e-commerce companies in Sweden - something we are very proud of.

It started with a passion for our sport, was driven by the enthusiasm of our staff and we still dare to reach out for more with love and dedication for our customers.

Join us on our quest to become the most admired retailer within the motorcycle industry and shape the way motor enthusiasts shop by offering a state-of-the-art online shopping experience built on passion, professionalism, and a good dose of rebellious spirit.

We are passionate about riding motorcycles and have an exciting program for employees who want to learn to ride or get more involved in motorsport. But non-riders are also very welcome to join of course.