CRM Marketing Manager

At Electrolux, we are on an ambitious transformation journey building the capabilities, strategies and tactics to deliver a best in class ownership experience and post-purchase business. Our objective is to drive loyalty and consumer lifetime value through relevant and engaging experiences with clear consumer benefits, that both meet consumers’ needs and expectations, and drive our brand position as well as new revenue. Our abilities to understand, design, develop and continuously optimize and improve key consumer journeys and associated experiences, offerings, sales and service funnels, are key enablers in this transformation. This is a great opportunity to be part of an exciting consumer-centric and data-driven growth and transformation journey.


Electrolux is looking for a CRM marketing manager to join our European Loyalty Marketing team. In this role, you will be responsible for operationally setting up and executing the European CRM strategy delivering on engagement and consumer lifetime value KPIs. This is NOT a tech or system implementation role, as a thought leader in the area of consumer relationship management, you will lead the work to evolve the team into a central Centre of excellence supporting local markets with automated and ad hoc central consumer life cycle campaigns.


Electrolux is on a journey from delivering mass email communication to personalized and relevant interactions in an omnichannel environment. As a starting point, you will use first-party data from our database of registered consumers. A major goal for the team is to activate and engage new appliance owners as well as leveraging interaction opportunities throughout the lifecycle of the appliance. The focus will be to discover, test, and implement automated campaigns to enhance the experience in the onboarding and ongoing use phase of the consumer journey as well as driving revenue and consumer product reviews.


The right person is a strong CRM strategist, data and insight driven and passionate about leveraging outbound channels to drive consumer engagement and consumer lifetime value in an automated and scalable fashion. In this role, you will report to the European Head of Loyalty Marketing. You will manage an agency team of creative, technical support and implementation resources as well as an inhouse analytical/optimization specialist. You will work closely together with the consumer journey transformation team, the extended marketing team, IT, the content team and other marketing touchpoint owners.


Key areas of responsibilities
CRM Roadmap and strategies: Develop a central CRM roadmap and continuously plan and deliver CRM activities driving retention, loyalty and consumer lifetime value.


Harmonization and cluster support: Continue building the Centre of Excellence for CRM on a European level, ensuring harmonization, best practice and leverage of centrally developed campaigns, frameworks and strategies. Act as a thought leader and educate/support the local markets in their journey to further leverage CRM opportunities to deliver on engagement and business KPIs.


Continuous improvement and optimization: Drive the ongoing optimization of existing consumer journey communication and tactics. Build, maintain and optimize unique outbound journeys tailored to various consumer segments and behaviors, including past purchasers, site visitors, loyalists/advocates, newsletter subscribers, & more through our marketing automation platform. Own Email performance analytics & behavioral reporting. Generate standardized reporting for all campaigns to track and report performance; report on KPIs and generate next-step recommendations.


Leverage insights and data: Understand the holistic consumer journey – needs and pain points – and leverage the insights to maximize engagement and commercial opportunities. Segment our first party consumer database effectively for targeted marketing activities. Explore and data-mine our consumer database and other data sources, draw actionable conclusions based on the data, and put the conclusions into practice.


Who you are
Data and performance driven. Leveraging data and driving optimization comes naturally to you, and you are results and performance driven.
Consumer-Driven. You are passionate about the consumer and understanding new consumer behaviours. You keep the consumer top of mind, bringing an outside-in perspective.
Change agent. You act as a change leader and leverage your experience and insights to educate, inspire and motivate your colleagues to drive transformation and deliver better consumer experiences and business performance.
Agile. You work with urgency, analysing and adapting to different situations, quickly understanding changes and reacting confidently and decisively.
Energetic. Your enthusiasm is infectious, inspires, and engages your colleagues and collaborators to achieve, deliver, be accountable and own their work. You will also have the passion essential to delivering results in both the short and long term.
Integrity and respect. You maintain high standards of honesty and trustworthiness and consider ethical implications of issues and decisions.
Open. You encourage cross-collaboration, leveraging diversity and encouraging open feedback. You are a team player, able to strongly influence and work in a cross-functional team as well as a matrix organization.

Required experience
• 3-5+ years of experience in a multinational CRM/Digital Email Marketing role at a brand/retailer with a proven track record of successfully developing strategies and implementing campaigns that drive results.
• Experience in driving a harmonized central CRM strategy across local markets.
• Experience with SCI-Sap Cloud Identity / SAP marketing cloud/ EPI/SA/SAS is preferred.
• Fluency in English communication.


Please apply in English.