CRM Marketing (various levels)

About Klarna
Klarna was founded in Stockholm, Sweden in 2005. Since then we've changed the banking industry forever. And now we're creating the world's smoothest shopping experience. We serve over 90 million consumers worldwide, and partner with 250,000 merchants – with a new merchant joining us every 8 minutes. Including some of the world's leading brands, such as H&M, ASOS, IKEA, Adidas, Samsung and Lufthansa. Our offices are spread over 17 different markets, hosted by 5000+ employees from 100+ nationalities.
At Klarna we are all about simplifying buying and smoooth payments.
Our users like that, a lot, and we continue to grow in our effort to become the world’s favourite way to buy. If you’re triggered by having an impact on how millions of people shop and pay online, you’re exactly the type of person we are looking for. We have secured our banking license and with this comes tons of interesting opportunities to pursue. Our goal is to improve the online buying experience for our consumers and merchants all over the world.
Right now we are looking to strengthen our CRM marketing area in our HQ, Stockholm. CRM aims to deliver excellent customer experience across all products, markets and customer lifecycle stages. We believe that with the right set of tools, processes and clear objectives, we can solve our customers’ pain points related to everyday shopping and finance management in a creative and ethical way, while strengthening Klarna’s position as a preferred way to buy, globally and at a high pace.
We have a lot of exciting opportunities within CRM right now in Stockholm. Below you will find further information about the different CRM profiles we are searching for, for our many opportunities.
CRM Marketing Manager in Growth Marketing
The CRM manager is responsible for planning, developing, executing, and continuous refinement of multichannel campaigns with the purpose to drive growth in one of the customer product areas, such as app, banking, credit card, shopping and rewards club. To be successful in this position it’s expected of you to challenge the existing way of working and constantly plan for your next test that will lead you to a scalable solution and the consumer to improved customer experience.
The person who will be successful in this role should have experience impacting & contributing to increased customer engagement in outbound CRM campaigns (Email, SMS), app CRM (Push, In-App Message), and app content (In-App Article). Additionally, a successful CRM manager at Klarna should have extensive knowledge & hands-on experience in marketing automation/CRM tools, strategising customer engagement & in-depth knowledge of structured A/B testing. Experience of working in an international organisation and with personalisation of content is a strong merit.
CRM Marketing Specialist
The CRM specialist is responsible for executing and following-up multichannel campaigns with the purpose to drive quality traffic to Klarna merchant partners. To be successful in this position it’s expected of you to have a flexible mindset and constantly plan for your next test that will teach you how to improve your upcoming campaigns and deliver improved results.
The person who will be successful in this role should have experience impacting & contributing to increased customer engagement in outbound CRM campaigns (Email, SMS), app CRM (Push, In App Message) and app content (In App Article). Additionally, a successful CRM specialist at Klarna should have hands-on experience in marketing automation/CRM tools, email marketing, customer segmentation & A/B testing. Experience of working in an international organisation and with personalisation of content is a strong merit.
You will need to have -
Experience working with email marketing, consumer journeys and outbound marketing campaigns
Hands-on experience with marketing automation/CRM tools: Braze, SFMC/ExactTarget, Adobe/Marketo, CheetahMail, Dotdigital, Selligent, HubSpot, etc) and CMS (adobe, WordPress, HubSpot, etc.)
Experience of A/B testing and other analytical tools to ensure customer understanding and campaign results
A metrics driven approach



Klarna is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and candidates. Please refrain from including your picture and age with your application.