CRM Producer

Kappahl exists to celebrate diversity in everyday life. We want to broaden the definition of diversity to include many different ways of living life – empowering people to always stay true to themselves.

Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 370 Kappahl and Newbie stores, and Shop Online in Sweden, Norway, Finland, Denmark, Poland and the UK.

The KappAhl team consists of some 4,000 colleagues at 400 workplaces in 10 countries, all with different backgrounds, ages, skills and styles. Our common motivation is to offer fashion fit for life to a wide variety of people and lifestyles. A Responsible Fashion that that feels right, for the bearer and for the world we live in. Today, 70% of the products are labelled as more sustainable. Kappahl’s goal is for 100% to be made of more sustainable materials by 2025.
More information at www.kappahl.com.


Are you passionate about communication and sales? Are you creative and good at writing inspiring texts that are selling?
Do you want to contribute to a better customer experience, by using data-driven insights and performing tests to optimize content? We are now looking for an CRM Producer at Kappahl in Mölndal.

Kappahl exist to celebrate diversity in everyday life. We want to broaden the definition of diversity to include many different ways of living life – empowering people to stay true to themselves at any given time, our customers as well as our employees.

Kappahl is doing great and now we are investing in developing the customer meeting through relevant and inspiring communication to our members and existing customers.

We offer you A key role in Kappahls CRM department where we are on an exciting journey of change. You will work with competent colleagues in an exciting industry where things change quickly.

As CRM producer, you are responsible for writing, developing and producing different types of content for our CRM channels, with a focus on email. You produce and publish selling content that will inspire, engage and activate our customers. In the role, you write selling texts and adapt the content to the channel, target group and Kappahls brand identity. You also perform continuous a/b tests to constantly develop and optimize communication to our customers.

You report to the CRM Manager and are part of the CRM department that is part of the commercial department at Kappahl Sales. In the CRM team you work closely with your colleagues such as CRM & Communication Leader, CRM & Marketing Automation Specialist, System Manager, Loyalty Specialist, etc.

Your profile You have experience in similar roles, with a focus on producing emails and writing different kinds of copy texts. You have relevant academic education within, for example, digital marketing. As a person, you are excellent with shapes and styles with a sense of image and have a habit of writing selling texts. Merit is if you have also worked in Voyado.

You recognize yourself in our values – Inclusive, Courageous and Joyful!

Your personality As a person, you are independent and are happy to take your own initiative to find different solutions. You are structured, thorough and used to working with deadlines. You are creative and have an eye for details. You are communicative and good at expressing yourself in both speech and writing in Swedish and English. You are also a team player who sees the importance of interacting with different roles and functions to achieve the best results. You are also commercially driven and it is natural for you to focus on customer, loyalty and sales.

Are you interested? The position is a permanent employment with placement at our head office in Mölndal. Start as soon as possible by agreement.

We look forward to your application as soon as possible, but no later than 9 Jan 2022. We apply continuous selection, which means that the position may be filled before the set ending date. We attach great importance to personal qualities. If this position is of interest – please do not wait to send us your application!

Contact information If you have questions about the position or recruitment process, you are most welcome to contact Linda Rudqvist Commercial Manager 0704-71 57 60, alternatively Emilie Lindström CRM & Communication Leader 070-71 56 16