CRM/Marketing Automation Specialist

Thule Group is a global world leading company of products for sports and outdoor activities. We make it easy for people to bring the things they care for, easily, securely and in style, when living an active life. Under the motto Active Life, Simplified. we design, manufacture and sell products within the four product categories Sport&Cargo Carriers (roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, as well as roof top tents for mounting on cars), Active with Kids (bike trailers, strollers and child bike seats), RV Products (awnings, bike racks and tents for motorhomes and caravans) and Packs, Bags & Luggage (everyday backpacks, hiking bike packs travel luggage and camera bags).


Thule Group has about 2,600 employees at 9 production facilities and 35 sales offices worldwide. The Group’s products are sold in 140 markets and in 2020, sales amounted to SEK 7.8 billion.


www.thulegroup.com




To exceed the expectations of our active consumers and meet the demands of a changing retail environment, Thule is now accelerating the sales and marketing efforts online with the focus on excellent consumer experience, product and brand presentation.

We are now looking for a CRM/Marketing Automation Specialist, Online Sales, Europe and Rest of World (EROW) to join our team at the head office in Malmö, Sweden to develop sales and consumer experience on Thule.com across multiple markets. This is an exciting opportunity for the right candidate to be a part of an international digital retail team and growth journey in a fast-paced and dynamic environment!

Responsibilities:

The CRM/Marketing Automation Specialist will, based on consumer data and market insights, build consumer segments and develop personalized campaigns to maximize engagement and conversion. All with the Thule brand values at the center focusing on quality and consumer relevance. Not on price and discounts.

Tasks:

CRM/Marketing Automation Specialist (EROW) achieves the above through:

- Build consumer segments and personalized automated flows in our CRM tool across several markets
- Plan and execute newsletter campaigns in line with global and local plans
- Close collaboration in a cross-functional team environment.
- Identifying and realizing growth opportunities based on data and consumer insights
- Analyzing campaign performance and provide suggestions for improvements to maximize the commercial impact of our initiatives.
- Ensuring that set goals and targets are met and aligned with company, brand and commercial guidelines
- Sharing insights with relevant stakeholders in the organization.
- Following trends in online marketing, e-commerce, and market development.

About You:

- Commercial mindset and agile doer
- Strong project- and stakeholder management skills
- Collaborative work style and ability to work in multi-functional teams
- Analytical and data driven decision maker

Experience: 

- Minimum 4 years of experience of working with CRM and marketing automation in an international e-commerce environment
- Experience from setting up a CRM/Marketing automation tool (preferably Salesforce, Sitecore)
- Analyzing data and KPIs to optimize campaigns and flows
- Experience of A/B testing and other analytical tools to ensure consumer understanding and campaign results

Education:

- Academic degree

Language skills:

- Excellent communication skills in English. Ideally also in German and/or French.

We believe in strong team work both within your own team but also across teams. We strive to be an open and curious organization, sharing our knowledge and inspiring one another. Within Thule Group you will find people who have a passion for the products we make and the outdoor company we are. We share the same values and we like to have fun. All of our employees have a joint responsibility to maintain that spirit and contribute to it.

If you believe you would enjoy working in such an environment and feel that the professional tasks will be challenging, please submit your application no later than May 7th 2021. You will report to Björn Engström, our Sales Director Online EROW.

We look forward to your application!