CRO Specialist

WHY WE LOVE YOU
We are transforming IKEA to be the world´s leading multichannel home furnishing retailer. We as a team have an important task in this transformation to create an Experimentation culture to not only do the right things but also doing the things right that improve our customer experience.
We need new teammates to ramp our experimentation culture, could it be you?
WE WOULD LOVE IF YOU HAD
• 2+ years’ experience with conversion rate optimization and A/B testing.
• Good knowledge and mix of experience within web analytics, how to combine qualitative and quantitative insight, UX principles and technical knowledge such as coding principles.
• Knowledge of a A/B testing tool.
• Working experience with analytics tools such as Google Analytics, Contentsquare or other.
As a person you are passionate to inspire others to change and challenge the common ways of thinking. You are skilled in translating opportunities and challenges into concrete solutions, collaborate with technical and non-technical stakeholders.
We think you have a background withing web, app, product or marketing analytics from a digital agency, digital department or E-commerce team that wants to develop more within the CRO field. But please challenge us!
YOUR RESPONSIBILITIES
We as team drive and support the global product teams that develop, web, app and co-workers’ tools and the markets. We are autonomous, self-organizing and self-sufficient in many ways, which means part of our daily work is to define how we get things done together.
• Proactively support the product teams and market to increase the A/B testing work by analyse and review our digital touchpoints to identify opportunities and define, execute and follow up test plans.
• Gain insights from combining outcomes from quantitative and qualitative tests by working together with UX specialists and Data /Insight to defining hypotheses.
• Work closely with data & analytics teams to follow up tests and improve the way of working in setting the right KPIs
• Share insights in the organization on how to improve conversion, the customer experience and contribute to the prioritization and decision-making process regarding development.
TOGETHER AS A TEAM
We laugh a lot! We try not to take our job to seriously when we don’t succeed. Since we are eager to test and to failure. We love to inspire others and to create as many CRO superstars in the organization. We are strong believers that we as a team can make a huge change and impact in our digital transformation journey, with collaboration and contribution from our colleagues.
QUESTIONS AND SUPPORT? LET'S CONNECT!
The role is based in Malmö but a mix of local and remote work is not a problem.
Internal title
CRO Specialist