CRO Specialist to H&M Group

H&M Business Tech is established to take the lead in changing the fashion industry completely, combining business and technology with innovation to create new business and customer value. 
Are you up for a challenge? Do you continuously want to surprise and delight our customers? Are you very enthusiastic about data, have an experimental and customer centric mindset? If the answer is "Oh Yes!” Join us. Your insights will impact millions of customer journeys globally! 
Test and Insights is a global team with world class CRO Specialists, Web Analysts and Frontend Developers, who work cross functional in close collaboration with Product Owners. We are all passionate about what we do. We are experienced, and our impact is fundamental to data driven decisions throughout the whole organisation and an enabler for innovation. We are continuously experimenting, iterating and delivering on our next objectives.
What you will do:
You will drive both small incremental tests and larger strategic changes to the customer journey
You will work with problem solving with all aspects of experimentation, web-analysis and visual analytics from ideation through to follow-up in a cross functional environment
Understand user and business needs. Identify opportunities to constantly improve the customer experience
Drive A/B-tests through ideation, set-up, facilitation, capturing of results and analysing the outcome
Communicate insights and recommendations to key stakeholders
Advance our analytical capability of user behavior

Your mindset and skills
Just like us, you believe in a non-hierarchical culture of collaboration, transparency, safety, and trust. You are a great communicator who always push to develop current and new innovative customer offerings while as you stay up to date with the latest techniques. Above all, you thrive in an organisation with both complex and evolving technology and products.
Furthermore, we believe you are:
You have proven experience of working with CRO and are passionate about data driven decisions
You have a degree in Digital Analytics or related field
You are familiar with, and enthusiastic about, web-analysis tools such as Google Analytics and Visual Analytics, for example Content Square
You have excellent analytical and problem-solving skills, and have a phenomenal communication capability
It’s an advantage if you have experience from Optimizely’s experimentation and personalisation platform or a background in customer analysis and qualitative/quantitative research
It would also be great if you have worked at a large enterprise business or within the retail industry
You are fluent in both spoken and written English

Go ahead and apply now!
This is a full-time position located at the Head Office in central Stockholm, Sweden. Travels could be necessary depending on assigned project. We review applications continuously, please apply with CV and cover letter as soon as possible, but no later than 15th of March. Questions about the role? Feel free to contact helena.larbo@hm.com.
We look forward to your application!
About us
The H&M group is on an exciting journey to meet and exceed our customers' expectations today, tomorrow and in the future. Rapid technological development and new customer behaviours are transforming the fashion retail industry. To cater the individual needs and desires of our millions of customers, we deliver technological solutions for the entire value chain for all our brands.
We continuously surprise and delight our customers and accelerate our business - by releasing the power of people, data and technology. We explore new ways of working, have a customer focused mindset, embrace our strong values and release the power of our people to innovate and develop products that make a meaningful impact to customers all over the world.
We are proud to foster a workplace free from discrimination. We strongly believe that diversity of experience, perspectives, and background will lead to a better environment for our employees and a better product for our users.