Customer Acquisition Manager - Broadband

Tele2’s brands offer quality and future-proof digital services to make the world infinitely greater. Our commitment to creating the best-connected life is at the very core of our messaging. Unlimited is everything to us, and we seek to reflect this spirit in all of our external communication. Our passion is to create, build and spread our brand promise. We now looking for a Customer Acquisition Manager that will drive the growth of Tele2’s customer base.

ABOUT THE ROLE
As Customer Acquisition Manager for Tele2, responsibilities include:
Responsible for planning and execution of annual customer acquisition and growth strategy for Tele2/Boxer/Comviq Broadband businesses across multiple infrastructures
Development of monthly, quarterly and annual plan to deliver broadband customer growth for the Tele2 brands
Conceptualizing USPs, product and campaign acquisition claims for new and existing customers, developing best-in-class pricing and bundling campaigns in coordination with peers in wider Commercial/Product unit
Delivering product mix, infrastructure mix, sales channel mix, iASPU and customer profitability in line with budget and forecast estimates
Cross-functional coordination with Product/ IT/ Analytics/Sales/Online teams to ensure product roadmap delivery, ensure channel traffic and sales steering/conversion tools to support acquisition strategy
Measuring and tracking trading results and developing boost/mitigation plans to improve acquisition performance and reduce trading risks on daily and weekly basis


WHAT WE LOOK FOR
Experience in telecoms, with broadband subscription models or similar service businesses with recurring revenue models, customer acquisition expertise
Knowledge of the customer acquisition process including measuring effectiveness/efficiency of the acquisition funnel, conceptualizing innovative campaign strategy & tactics, developing propositions for specific target customer segments, delivering product mix/ infrastructure mix and sales channel mix objectives, optimizing propositions/campaigns with A/B testing and business casing with full understanding of acquisition costs, payback, unit economics and P&L impact
Good knowledge of Microsoft Office (Powerpoint and Excel) and basics of financial analyses
Comfortable working in a diverse English speaking environment



A FEW WORDS FROM THE MANAGER
The Customer Acquisition team in Tele2 is a commercially driven unit with one clear goal - to raise the growth trajectory of the consumer business by increasing mobile, broadband and entertainment market share and improving customer engagement. With recent changes, Tele2 has sharpened the focus of our powerful consumer brands, Tele2 and Comviq, and we are excited to translate this strategy into action with our Go-To-Market plan for the Tele2 brand.
We are a gender-equal and diverse team with team members from over 4 different cultures and comfortable in over 7 different languages (while we operate in an English speaking environment!).

LIFE AT TELE2
Working at Tele2 you will work in a creative and flexible work environment. You will be a part of culture where teamwork and inclusion are leading the way forward. Every employee is important for the company's success and you will always have an impact of your work. We provide you with the opportunity to grow and develop through internal paths within the organization.
We want to create an inclusive culture where all forms of diversity are seen. At Tele2, we aim to build an inclusive company in a diverse world and for this position we are happy to see female and applicants of international origin based in Sweden.

ARE WE A MATCH?
Find out more about life at Tele2 and who we are at tele2.com/career and WeareTele2 on Instagram and Facebook. Are you interested in knowing more about our work to create a more sustainable future? Read about our social responsibility and green efforts at tele2.com/sustainability.
The position is located in our headquarter in Kista, Stockholm.
Welcome to submit your application! Selection and interviews will be conducted on an ongoing basis, please apply as soon as possible. We look forward to your application!