Customer Insights Analysts to H&M Marketing & Communication

Company Description
Do you enjoy working on a high strategical level with complex customer data? Do you also want to be at the forefront of data driven decision making within marketing in an international setting? We’re right now looking for a Customer Insights Analysts to H&M Marketing & Communication!
As a member of the global CRM and Loyalty department you will be part of a fun team with access to large and varied amounts of exciting data. We work with sophisticated CRM methods and are responsible for supporting the organization with data driven customer insights that are the basis for operational and strategical business decisions. As an Analyst at the CRM & Loyalty department you will be an important player in how H&M builds relationships with our customers now and in the future.
Job Description
We are strengthening the team with Customer Insights Analysts that will work in the direction of CRM, Loyalty, Customer and Media Analytics. You will be a part of the whole process from idea, data mining, analysis, report building and communication of results. You will also support different parts of the H&M organization with insights about our customers such as Media, Business Tech and Sales departments.
We offer you a workplace where your work will impact the business decisions made at H&M’s different departments. A challenging role with opportunity to develop your technical and analytical skills. You get the opportunity to work in a team of talented analysts who support each other and do many fun activities together.
Your responsibilities:
Analyze customer data to deliver clear insights on customer segments behavior to be used in customer strategies and marketing communication.
Translate insight into recommendations that drive decision-making and actions.
Use data visualization tools to structure data and build CRM reports that spread customer insights to different stakeholders within the company.
Contribute to projects and respond to ad-hoc analyses requests.
Contribute to H&Ms work to be even more customer centric and create a learning organization.
Build relevant segments of customers – used in our personalized and targeted communication.
In this role, you will work closely with central teams within Marketing and Sales.



Qualifications
Degree in economics, engineering, statistics or related field.
Experience in any programming languages, for example SQL, SAS, R, Python.
Experience in visualization of data and insights
Previous work in any reporting tools is seen as meriting, preferably PowerBI (DAX), Tableau
Experience in working with big data and analyzing customer behavior by using multiple data sources, resulting in clear recommendations for action and knowledge are seen as meriting.



As a person you are independent, results-oriented and a true problem solver. You are a strong analyst who thrives when given large data sets to dig into and to derive actionable insights from them. You are able to proactively identify the needs of the company and handle ambiguity, while also securing that the goals for the team are met. Lastly you have a genuine passion for retail and customer behavior as you will impact how H&M builds relationships with our customers now and in the future.
Additional Information
This is a full-time position based at the H&M Head Office in Stockholm, Sweden.
If you feel that your experience, skills and ambitions are right for this role, please send in your resume in English through our career site latest Nov 14th, 2021. At H&M Group we strive to have a fair and inclusive recruitment process. Therefore, we kindly ask you to not attach a cover letter in your application as they often contain information that can easily trigger unintentional biases.
We look forward to receiving your application
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.