Customer & Media Analyst to H&M Marketing & Communication

Company Description
Excited by Big Data? Want to use your analytical skills to impact one of the world’s largest fashion retailers? Then the role as Customer & Media Analyst might be perfect for you!
The Customer Analysis team at H&M is part of the Global Marketing Department. We work with transactional and demographic customer data to optimize our customer offering and communication. Our goals are to provide customer insights that are the basis for operational and strategical business decisions.
We are currently looking for a Customer & Media Analyst to further strengthen the customer centric focus at the marketing department. As a Customer & Media Analyst, you work closely with other functions to support effective business decisions. You will be a part of the whole process from idea, data mining, analysis, build reports and communication of results. Your main responsibility will be to create actionable insights from analyzing our media investments impact on the customer behavior. You will also support different parts of the H&M organization with insights about our customers such as Media, Business Tech and Sales departments.
We offer you a workplace where your work will impact the business decisions made at H&M’s different departments. A challenging role with opportunity to develop your technical and analytical skills. You get the opportunity to work in a team of talented analyst who support each other and do many fun activities together.
Your responsibilities
Analyze media’s impact on customer behavior to deliver clear insights to sales and media teams
Translate insight into clear recommendations that drive data driven decision-making
Use visualization tools to spread customer insight to stakeholders within the company
Set targets, predict and analyze H&M’s customer base development
Support other functions to become even more customer centric and create a learning organization
Contribute in projects and deliver on ad-hoc requests

Your background and skills
Degree in economics, engineering, statistics or related field
Minimum 2 years of experience from working hands on with media investments’ impact on customer behavior as you will be a part of how H&M build relationships with our customers now and in the future
Experience in analyzing customer behavior by using multiple data sources, resulting in clear recommendations for action
Programming experience such as SQL, SAS, R or Python and visualization experience through e.g. PowerBI or Tableau

As a person you are independent, results-oriented and a true problem solver. You thrive when given large data sets to dig into and to derive actionable insights from them. You are able to proactively identify the needs of the company and handle ambiguity, while also securing that the goals for the team are met. Lastly you have a genuine passion for retail and customer behavior as you will impact how H&M builds relationships with our customers now and in the future.
About the recruitment process
This is a permanent position based at our Head Office in Stockholm Sweden.
If you feel that your experience, skills and ambitions are right for this role, please send your resume in English to iris.carlstrom@hm.com latest Jan 2. Responsible Recruiter is Iris Carlström.
We look forward to receiving your application!
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.