Customer relations and Campaign Analyst

Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 370 Kappahl and Newbie stores, and Shop Online in Sweden, Norway, Finland, Denmark, Poland and the UK.

The Kappahl team consists of some 4,000 colleagues at 400 workplaces in 10 countries, all with different backgrounds, ages, skills and styles. Our common motivation is to offer fashion fit for life to a wide variety of people and lifestyles. A Responsible Fashion that that feels right, for the bearer and for the world we live in. Today, 70% of the products are labelled as more sustainable. Kappahl’s goal is for 100% to be made of more sustainable materials by 2025.
More information at www.kappahl.com.


We are in the middle of a fun, developing and intensive phase in Kappahl's commercial team. We have just created a new CRM organization with a focus on developing our customer communications and customer relationships. Kappahl is now looking for a CRM Analyst to join our team at the Head Office in Mölndal. Apply today!

We offer you An important role when you will be responsible for performing analysis and follow-up on our customers as well as communication/marketing activities in our own channels. To best optimize and drive improvements toward the goal of streamlining customer journeys and increasing our customer value. The goal of your analytics is to generate insights and identify new business and communications opportunities. Based on the insights you come up with, you will continuously improve, update and develop our customer journeys/segmentations and tactics to ensure that we reach the CRM strategy's set goals.

An important part of the role is to drive development and build clear and good reports that create added value/efficiency for the CRM team and other stakeholders. You will contribute to development (e.g. predictive models and various requirements within the organization), as well as management of processes and work continuously with testing and control groups. You become the team's CRM Analyst and your role becomes important in understanding if we are doing the right things. You will work closely with the CRM team, as well as our Customers and Market Analysts with the job of demanding accurate data solutions and ensuring that we get great value from our data sources.

Your profile We are seeking you who want to be part of an exciting journey of change and who want to drive Kappahl's customer communication into the future. We believe that you have experience in analytics along the entire customer life cycle and through your insights influence and improve how we communicate with our customers. Your role will be important in understanding whether we are doing the right things to achieve our goals.

We see that you have experience working as a CRM Analyst and have experience in data-driven marketing and customer programs. You have experience of working with large structured and unstructured data sets, it is meritorious to have good knowledge of SQL, and have previously worked in database and analysis programs. We see that you are analytical, data-driven and used to working with follow-up and optimization.
You have relevant academic education within statistics or similar. Experience with Voyado and Microsoft dynamics is of course meritorious. We value highly if you also have experience from BI and create dashboards/reports in a visual way.

Your personality As a person you are thorough, structured and analytical. You enjoy the combination of working closely with your team while taking responsibility for your tasks and projects that lead us forward toward our goals. You can easily identify business problems/ see opportunities and turn them into analytical questions and concrete activities.

You identify new opportunities and can see entire processes already at an early stage. We value curiosity and new ways of thinking. You have the ability to draw conclusions and present these also to those of us who do not have an aptitude for the technical/figures, and you are not afraid to come up with new initiatives and at the same time support your colleagues in different contexts.
You are also commercially driven and it is natural for you to focus on customer, loyalty and sales. Of course, you recognize yourself in our values – Inclusive, Courageous and Joyful!

Are you interested? The position is a permanent employment with placement at our head office in Mölndal. Start as soon as possible by agreement.

We look forward to your application as soon as possible, but no later than May 4th. You apply easily by answering a few questions and attaching your CV (please refrain from sending us your personal letter). Since we are eager to find the right person, we apply continuous selection. We attach great importance to personal qualities.
If this position is of interest – please do not wait to send us your application!

Contact information If you have questions about the position or the recruitment process, you are most welcome to contact Linda Rosendal, CRM Manager, 073-512 73 36.