Customer Targeting Specialist to H&M CX & Sales

Company Description
Do you want to join H&M on a journey, defining the way we create a seamless omni customer experience? If you have a genuine passion for growing business and see yourself in a role contributing to added customer value, a strong brand and digital growth – join us and take part in setting how we work to deliver an outstanding omni offer for our customers.
Customer Experience & Sales (CX & Sales) is a newly established global cross-functional and customer-centric function within the H&M Brand focusing on delivering an outstanding customer experience. CX & Sales has a key role in enabling us to reach our brand direction, to become the leading destination for style, creativity and culture. As Customer Targeting Specialist in Customer Activation, you will be right at the center of this shift towards a truly customer-centric organisation. 


Job Description
As Customer Targeting Specialist you will be a part of the Customer Activation Unit, where the mission is that through insights, shape customer strategies and plans to meet our target customers in a relevant way across the full customer journey. The unit empowers the organization with tools, enablers and best practices to be a relationship driven business that fuels long-term growth. In the role as Customer Targeting Specialist, you will manager customer targeting and selection for Customer activation and best practice support to regions, including tests and development of new tools.
Key responsibilities:
Responsible for the planning and execution of customer selections for tests, surveys, marketing activities and more
Drive the development and automation of methods, systems, databases and processes to improve targeting to achieve better customer acquisition and activation
Help build a customer targeting strategy for the brand globally



Qualifications
We are an organization built on collaboration. We embrace the totality and work towards a common direction and shared objectives, learning and adjusting along the way. We win as a team, focusing on our contribution to the whole. Everything we do, we do with the customer in mind, and we use data and customer insights in our decision-making. We believe that by having a clear direction to where we are going, we can all lead the way. At CX & Sales, we dare to choose, and we dare to be bold – think big, start small and just do it. We believe you thrive in this environment and want to join our journey ahead.
In addition, to be successful in the role we believe you have:
University degree in statistics, business or similar
Experience from growing and activating customers in an Omni setting
Previous experience from working with customer analytics and/or targeting
Experience working with SQL (and also with SAS)
Great insights in customer engagement and attraction, as well as customer analysis
Data and digital literacy



Additional Information
This is a full-time position based in Stockholm and you will report directly to Deniz Minican, Customer Journey Analytics & Targeting Manager. If your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than the 7th of August. Screening and interviews will be held after the ad has expired.
At H&M Group we strive to have a fair and inclusive recruitment process. Why kindly ask you to not attach cover letter in your application as they often contain information that can easily trigger unintentional biases.
We are looking forward to hearing from you!
H&M is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability or age.
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