D2C Marketing manager to BSH Home Appliances

Welcome to the innovation leader in home appliances, welcome to the team!
BSH Home Appliances AB is part of the BSH Home Appliances Group. With our products under the brands Bosch, Siemens, Neff and Gaggenau, as well as with our regional and special brands, we make life easier. An international group with an annual revenue of about 13.9 billion Euro in 2020 and more than 60 000 employees, we inspire through high quality product design, resource efficient technology and an excellent working environment.
Get ahead with your career – think ahead with us.

YOUR RESPONSIBILITIES
In the new role as D2C Marketing manager, you will be driving and coordinating our D2C conversion marketing activities in Northern Europe. You will be responsible for our Market plan execution and implementation, coordinating between internal marketing departments and external agencies. You will work in close collaboration with our D2C Price and Assortments manager and marketing functions.  Your responsibility will cover all our product groups and end consumer channels throughout our region. This encompasses:


• Develop marketing activation plan together with D2C Price and product manager and relevant stakeholders.
• Create and continuously monitor and analyze performance metrics to drive future business decisions and pivot marketing plans, channels, campaigns and activities to meet business objectives and increase ROI.
• Ensure consequent, marketing communication with high quality according to brand tone of voice and guidelines throughout all D2C conversion marketing.
• Design, lead and implement projects to enhance customer engagement.

BENEFITS
You will be a part of the building and forming of a new engaged and motivated team developing and testing new solution with big possibilities to make a strong impact. Both on ways of working and how to run the D2C business in BSH Northern Europe.  You will have close interactions with multiple department getting support in your responsibilities. You will be based in our office in Stockholm Solna (or possibly Copenhagen, Helsinki, Oslo or Tallinn if required) and be offered the possibility to work 50% remote.

YOUR PROFILE
Background & skills


• Solid experience in Digital marketing strategy e.g. Conversion marketing, Marketing automation, Retention, Social media and SEA. Bonus if you have a background in conversion optimization and SEO.
• Extensive background in analyzing traffic, marketing- and sales performance in relevant tools (Adobe/Google analytics, Facebook Business Manager etc.)
• Broad knowledge and understanding of the success-critical processes for D2C business, across functions such as marketing, sales & consumer care.
• Passion to build and develop the business along the consumer journey with digital solutions.
• Internal and external stakeholder management (cross departments, agencies, consultants)
• Relevant university degree.

Personality


• A collaborative team player, enjoying to connect with people of various background and jointly work on a sustainable implementation of what is best for the company and user.
• Experience from and thriving in working on an international scale, with cross-functional and cross-cultural projects and teams.
• Hands on approach with the ability to set strategies and break them into action and execution.
• Fluent in English, ideally being proficient in a Nordic language.

Application
We would like to welcome you in our team! For more information about the role please feel free to contact Tove Frölander, Head of Direct to consumer tove.froelander@bshg.com selection and interviews are ongoing so please apply as soon as possible.