D2C online content manager to BSH Home Appliances

Welcome to the innovation leader in home appliances, welcome to the team!
BSH Home Appliances AB is part of the BSH Home Appliances Group. With our products under the brands Bosch, Siemens, Neff and Gaggenau, as well as with our regional and special brands, we make life easier. An international group with an annual revenue of about 13.9 billion Euro in 2020 and more than 60 000 employees, we inspire through high quality product design, resource efficient technology and an excellent working environment.
Get ahead with your career – think ahead with us.

D2C online content manager to BSH Home Appliances
Your responsibilities
In the new role as D2C online content manager, you have the responsibility for the website e-shop. You will be part of a highly dedicated web team, work in close collaboration with the D2C department, and perform the day-today business and drive projects linked to analysis, SEO, conversion optimization and customer journey. You will optimize content and implement sales activities on the websites to create growth through new customer acquisition and returning customers.  Your tasks will include:


• Responsibility of website e-shop and the daily maintenance such as SEO, optimizing product information and content on the product pages, implementing new content, landing pages and functionality.
• Proactively develop and implement sales activities
• Responsible for follow up on website performance and customer experience metrics, optimizing site operations, identifying opportunities, and suggesting improvements to achieve sales growth
• Oversee and execute A/B tests to improve conversions, revenue and overall customer experience
• Together with the D2C and marketing team, set a strategy for the digital communication towards the customer through e.g. newsletters, onsite, search ads, social media etc.

Benefits
You will be part of an exciting journey working with engaged and motivated colleagues. As a key player in the development of our e-shops, you will have big possibilities to make a strong impact. You will be based in our office in Stockholm Solna (or possibly Copenhagen, Helsinki, Oslo or Tallinn if required) and be offered the possibility to work 50% remote.

Your profile 
Background & skills


• Solid work experience with e-commerce and content management
• Technical understanding of e-commerce platforms, experience with First Spirit is an advantage
• Analytic mindset and knowledge in tools such as e.g. Adobe Analytics
• Experience of working sales-focused and conversion-driven
• Experience and knowledge in SEO and CRO

Personality


• You are a person that takes initiative, sees opportunities and with a team-player mindset.
• Can effectively collaborate in cross-cultural and cross-functional teams
• Fluent in English and native in a Nordic language with great written skills. Danish language skills is an advantage.

 Application
We would like to welcome you in our team! For more information about the role please feel free to contact Emily Hammar, Head of Web department emily.hammar@bshg.com  selection and interviews are ongoing so please apply as soon as possible.