Data Analyst/CRO Specialist to H&M Business Tech Checkout Area

We are looking for a Data Analyst/ CRO Specialist to H&M Business Tech Checkout Area

The H&M group is on an exciting journey to meet and exceed our customers' expectations today, tomorrow and in the future. Are you very enthusiastic about data, CRO and have an analytical & customer centric mindset? Nurture the entrepreneur and work in a global multi brand fashion retailer. You will have a key role as the link between understanding our customers and the business needs in a fast-paced industry

The role

As a Data Analyst/ CRO specialist you will work as a key enabler to secure realization of business value from analytics, experimentation, data and models in our products. You will belong to a product team where you have a key role to provide analysis that will be the foundation for how we can improve and succeed among our customers. Your responsibilities will also include:
Understand user and business needs. Work closely with the Product Owners to identify opportunities to constantly improve customer checkout experience and increase business value
Work cross-functionally to influence, support, and execute product decisions and product/feature launches based on customer/data insights
Drive both small incremental tests and larger strategic changes to the customer journey, with the digital checkout in focus
Work with all aspects of experimentation, web-analysis and visual analytics from ideation through to follow-up in a cross functional environment
Drive A/B-tests through ideation, set-up, facilitation, capturing of results and analyzing the outcome
Build dashboard(s) to visualize the product team’s KPIs and monitor them over time
Communicate insights and recommendations to key stakeholders
Advance our analytical capability of user behavior


Your mindset & skills

Just like everyone at H&M, we believe you are a business-minded, social, open, communicative and ambitious team player full of drive and optimism. You have a robust analytical ability with an eye for change and improvement opportunities. We also believe you have a strong customer focus, a strong commercial mindset and innate curiosity
You have proven experience of working with CRO and are passionate about data driven decisions
Experience in web-analysis tools such as Google Analytics and in Visual Analytics, for example Contentsquare
It’s an advantage if you have experience from Optimizely’s experimentation and personalization platform or a background in customer analysis and qualitative/quantitative research
Experience of working with business intelligence/data visualization tools: Power BI, Datastudio or Tableau
Excellent analytical and problem-solving skills and a phenomenal communication capability
Understanding of using numerical, statistical and analytical methods to apply to data processing
Ability to analyze large amounts of data into clear insights
Ability to communicate and explain data and its implications to various stakeholders
Strong experience and/or interest in technical product development
Experience of working with the online checkout is an advantage
It would also be great if you have worked at a large enterprise business or within the retail industry
Academic degree in Digital Analytics or related field
Fluent in English (written and spoken), additional language skills are an advantage


H&M Business Tech is established to take the lead in changing the fashion industry completely, combining business and technology with innovation to create new business and customer value. We want to release the power of people and believe the best ideas evolve when great minds with different perspectives meet. We believe in our people, and always encourage new ideas and initiatives… Are you up for a challenge? Do you continuously want to surprise and delight our customers? If the answer is "Yes!” Join us! Your insights will impact millions of customer journeys globally!

Sounds interesting?

Please apply with CV and cover letter as soon as possible, but no later than 18th of October. Questions about the role? Feel free to contact mathias.lindh@hm.com

We do not accept application through email

This is a full-time position based in Marievik, Stockholm.

We look forward to your application!