Data Strategist & Web Analyst

Job Description
As an employee, you are always an ambassador for & Other Stories and part of leading our company forward where everyone is seen as a leader, both for yourself and the work you do.
& Other Stories is an inclusive and welcoming workplace where great challenges and opportunities are offered to you to grow and where we win together. You encourage and contribute to the shared responsibility of creating and protecting an inclusive and welcoming workplace where everyone can self-identify.
We always have our customers in mind and believe in a welcoming approach where our expertise and fashion knowledge are key.
The purpose of this role is to lead data initiatives, developing strategic insights, and drive continuous improvement in digital performance. To guide strategic decision-making and act as a central hub for understanding & Other Stories digital business performance. This role is an important stakeholder for the full organization, for example Digital marketing, Merchandising, controlling and local E-com teams, CRO and Web analyst community at H&M and the portfolio brands.
Main tasks & responsibilities:
As a Data Strategist & Web Analyst, you will play a pivotal role in shaping our organization's data-driven strategy and optimizing online experiences. This position requires a seasoned professional with expertise in both data strategy and web analytics.
Collaborate with key stakeholders to identify business opportunities and challenges.
Design and execute initiatives to enhance data collection, storage, and utilization, including the extraction and visualization of big data from various sources.
Merge data from diverse sources to provide a comprehensive view of customer behavior and online performance. Utilize data insights to drive website optimization strategies, enhance user experiences, and support strategic decision-making.
Structure, develop, and communicate insights-driven analyses, proactively providing recommendations to improve commercial performance.
Foster a culture of data-driven decision-making across the organization. Conduct analysis, particularly focusing on online performance and Conversion Rate Optimization (CRO) on a global scale. Communicate insights effectively to the entire organization.
Develop dashboards for monitoring and tracking business performance, strengthening sales markets, and optimizing online performance based on commercial KPIs and customer experience.
Lead and manage global A/B testing initiatives, shaping the strategic framework for implementation to drive data-informed decision-making across the organization.

Qualifications
Educational Background:
Bachelor’s or relevant for us degree in a relevant field (e.g., Data Science, Business Analytics, Computer Science).

Professional Experience:
Proven experience (5 years) in data strategy development and web analytics.

Data Management and Analytics:
Knowledge of data governance and compliance.
Expertise in web analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
Proven experience in data integration, analysis, and visualization.
Proficiency in programming languages (e.g., Python, SQL).
Understanding of big data technologies and cloud platforms.

Analytical Skills:
Experience with machine learning and predictive analytics.

Leadership and Communication:
Excellent leadership, communication, and presentation skills.
Ability to demonstrate a strong business sense and understanding of drivers of growth and commercial performance.

Collaboration and Coordination:
Ability to effectively work with others, build on their knowledge, and coordinate collaborative efforts.
Effective facilitation of meetings.

Advantageous Competency:
Advantage if candidate has UX experience.

Additional Information
This is a fixed contract (2 years) with possibility of extension, starting as soon as possible and is based at &Other Stories Head Office (Kungsholmstorg 5) in Stockholm, Sweden. If you feel your experience, skills and ambitions are right for this role, please send in your resume (no need for cover letter) in English, latest by 17 th of October 2024.
We look forward to receiving your application!
Global Benefits
We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
Inclusion & Diversity
At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organization. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.
We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.
Company Description
& Other Stories offers fashion-loving women a wide range of shoes, bags, accessories, beauty and ready-to-wear – all equally important for the whole look. We inspire women to create their own personal style and expression. Our ateliers design diverse collections with great attention to detail and quality, always with modern femininity in mind. Learn more about & Other Stories here.