Data Strategy Manager - Nordics - Consumer

About the Johnson & Johnson
At Johnson & Johnson Consumer Nordic, we are dedicated in providing No. 1 consumer brands/products based on consumer and shopper insights. We have a truly unrivalled brand portfolio, with power brands across multiple categories, including Neutrogena, Natusan, Piz Buin, o.b, Imodium, Ipren, Livostin and Nicorette. We're one of the globe's fastest-growing consumer companies, caring for the world, one person at a time, embracing research and science - bringing innovative ideas, products and services to advance the health and well-being of over a billion people every day.
Data Strategy Manager - Nordics - Consumer
Johnson and Johnson are looking for a motivated and talented individual to not only join but also to shape and lead the Northern Europe Precision Marketing agenda. You will be part of a dedicated digital team and will work with your team, the media agency, local brand teams, and regional and global partners to develop and implement the data strategy to take Johnson & Johnson to the next level in data-driven marketing.
In this role you will be responsible for building and embedding a data-driven approach into the way that its brands activate media, driving precision at scale. As well as ensuring the audience strategy is insight-driven, you will be driving the maximum level of effectiveness in media performance and show continuous improvement in efficiency of delivery, through growing its data assets and utilizing existing technologies. As lead market - you’ll be sharing your approach and its learnings globally.
Key Responsibilities
Data Strategy
Ultimately responsible for the delivery of precision capability acceleration across Nordic brands
Develop audience strategy using a blend of 1/2/3 party data across the brand portfolio within the Nordics
Identify, build and negotiate key local media and data partnerships with that allow the brands to access and target key audiences
Define specific and KPIs objectives for media campaigns based on data segments and audiences
Work with agency partners to ensure data activation across programmatic and other digital media campaigns
Working closely with AdOps and planning teams to ensure trafficked media campaigns are captured
Architect and maintain privacy-first data collection methods, to ensure compliant processing and activation of data - evolving with continually advancing privacy laws



Audience Development & Segmentation
Maintain the evolution of brand segmentation taxonomies, making ongoing recommendations ensuring key stakeholders are aligned
Activate test & learn segments to determine highest performing audiences and data sources
Identify audience segmentation opportunities based on audience overlaps and media exposures
Create audience frequency caps and suppression segments to maintain optimum reach across media campaigns
Building robust lookalike models from seed audiences using key attributes contributing to lift and scale
Ensure timely end-to-end syndication of data segments and audiences are syndicated with expected match rates
Manage key partners (cross-agency teams) to ensure the data flow into the DMP is operating correctly
Work with cross-agency teams and data partners to enable syndication pathways



Analytics & Insights
Evaluate the performance of programmatic media performance against goals and objectives, feeding results back into the media planning process
Translate audience data and model results into strategic and tactical insights, making recommendations into new segments, frequency
Deliver key insights across data segments and audiences, feeding these insights back to the brand and other key stakeholders
Make recommendations on audiences optimisations and ensure that these are executed upon and fed into the media planning process
Analyse audience compositions, determining key attributes that could contribute to lookalike modelling



Team management and working relationships
Regional and Global teams across the Precision Marketing agenda - in a Lead Market capacity
Media agency and AdTech partners
Data vendors and media partners
Broader Digital, Media and Scale team and Brand teams



Qualifications
A minimum of 5+ years related experience - working exclusively in digital marketing
Must have local knowledge within Nordic markets of data environment and opportunities
Must have hands-on experience and a comprehensive understanding of data management or identity management platforms (e.g. Nielsen eXelate, Salesforce/Krux/Rocket Fuel)
Deep understanding of the digital media eco-system and supply chain
Knowledge of measurement techniques and experience using analytics tools (e.g. GA360) for tracking
Deep understanding of data segmentation digital media metrics, plus a general comfort working with ‘big data’
Strong relationship builder with immediate team, other departments and local markets
Ability to think on their feet, be proactive and take ownership of projects
The ability to collaborate successfully and build relationships with internal stakeholders and agencies is required



What type of mark will you make?
Your rare talents and perspectives can make a vital contribution to creative products that improve the lives of people everywhere. At Johnson & Johnson, our company's ethical character is defined by our people. We strive to attract people with strong, positive values and we develop, reinforce and reward those values. With good career development opportunities, we are the world's sixth largest consumer company and can demonstrate an excellent range of benefits. If our ethos is aligned to your values, then this could be the best career move you'll make.
Application
If you are interested in this position, please apply with an updated CV and Cover letter. The selection process will start during the standard 30-days posting period, please send in your application as soon as possible. We reserve the rights to close the advert earlier. All applicants can expect feedback on the application.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
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