Demand Generation Manager

We are looking for a Demand Generation to join our Marketing team. As a Demand Generation Manager, you will lead the inbound lead generation efforts in the marketing team with the goal of handing over marketing qualified leads to the Sales Team in an automated and scalable way.
You will be part of the Marketing team but work especially close with the Sales Development Representative (SDR) function of the Sales team. This demand generation role is a completely new role within Mentimeter and you will have the chance to shape it in the way that you see would provide the highest business value for Mentimeter. Since it's a new role, not everything will be 100% set up and you will very much be part of the evaluation, choosing marketing tech stack and the ways we work with demand and lead generation in the marketing team.
We use the theory of Predictable Revenue, and reference Dropbox and Slack when we see the future of Mentimeter. Mentimeter is a service that is loved globally and our growth has been almost 100% organic. Sales are currently growing over 10% per month and you will be the driving force to accelerate that growth even further.
We believe that a brilliant person with the right ambition can really leverage their time at Mentimeter. We are growing fast, and with us, so can you. Most importantly, we are looking for a candidate who is eager to develop Mentimeter to a world-leading position. You will be one of the leading individuals making this happen.
Responsibilities for the role:
Generating marketing qualified leads for Enterprise Sales by setting up and maintaining scalable lead generation channels within our user base (growing with thousands of users on a daily basis)
Managing inbound marketing strategies, including the ability to orchestrate every detail and then measure results
Suggest and lead the implementation of new tracking and systems to increase efficiency and streamline your efforts
Work closely with both sales and marketing to ensure marketing activity and sales goals are aligned
Provide analysis of potential new areas to explore to generate leads as well as reports of the impact of your lead generation efforts

What resources do we have to support you:
World-class lead-generation from the Marketing and Product teams
Marketing and Sales team to support tactics
Sales Development Representatives to support in lead qualification
Sales Operation function
Professional CRM and data gathering services (Intercom, Mixpanel, Google Analytics, Salesforce)