Demand Generation Manager

We are looking for a Demand Generation to join our Marketing team. As a Demand Generation Manager, you will execute the inbound lead generation efforts in the marketing team with the goal of handing over marketing qualified leads to the Sales Team in an automated and scalable way.
You will be part of the Marketing team but work especially close with the Sales Development Representative (SDR) function of the Sales team. This demand generation role is a new role within Mentimeter and you will have the chance to have a large impact on which initiatives we should explore.
We use the theory of Predictable Revenue, and reference Dropbox and Slack when we see the future of Mentimeter. Mentimeter is a service that is loved globally and our growth has been almost 100% organic. Sales are currently growing over 10% per month and you will be the driving force to accelerate that growth even further.
We believe that a brilliant person with the right ambition can really leverage their time at Mentimeter. We are growing fast, and with us, so can you.
Responsibilities for the role:
Generating marketing qualified leads for Enterprise Sales by setting up and maintaining scalable lead generation channels within our user base (growing with tens of thousands of users on a daily basis)
Suggesting inbound marketing tactics with the ability to execute them yourself and measure results
Work closely with both sales and marketing to ensure marketing activity and sales goals are aligned
Provide analysis of potential new areas to explore to generate leads as well as reports of the impact of your lead generation efforts

Must-haves for the role:
1-3 years experience with at least 1 year of hands-on experience and proven success in a similar role within the SaaS industry
Experience from the marketing and sales tech stacks that enables Demand Generation Examples of this could be; experience in using CRM systems such as Salesforce and Marketing automation tools such as Hubspot, Intercom, Pardot and Customer.io
Knowledge of how to enhance campaign performance and nurture current prospects
Understanding of how both the tech stack and the tracking of user-behavior enables automation and scale
Data-driven and analytical mindset
Strong analytical skills and experience of project management
A strong candidate would also have an understanding of working with scale in order to be able to manage potential leads from the tens of thousands of new users signing up every day (your focus will not be on acquiring new users and leads but rather nurture the ones coming in organically)
Native level english skills as well as experience from creating written content will be seen as competitive skills

Not required:
You don't have to know Swedish (daily work is carried out in English)

What resources do we have to support you:
World-class lead-generation from the Marketing and Product teams
Marketing and Sales team to support tactics
Sales Development Representatives to support in lead qualification
Sales Operation function
Professional CRM and data gathering services (Intercom, Mixpanel, Google Analytics, Salesforce)

Compensation model
We strongly believe in the power of together, and we put a lot of effort into collaboration, teamwork and helping each other whenever needed. We believe that every part of Mentimeter, from Sales Development Representatives and Account Executives to Frontend developers and marketing managers contribute equally to our continued success. To foster and emphasize this culture and way of working, we apply a non-commission based salary model in our sales roles, which has proven to be very successful and appreciated across the team.
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