Demand Generation Manager

For Sandvik Coromant and our Marketing and Communications team, we’re now looking for a talented and agile Demand Generation Manager. Someone who’s both equipped and eager to create awareness and drive leads by building long term and profitable relationships between our brand and our customers. On top of this, you have a genuine interest in leading teams and supporting people to grow.


We offer a global, innovative and inclusive environment with passionate people and industry leading solutions in metal cutting – an exciting marketing arena where speed, agility and solid insights sure makes a difference!


About the job
Once you join us in this role, you’re responsible for developing and optimizing our demand generating activities on a global scale. This includes setting a strong demand generation strategy that accounts for every touchpoint in the journey of current and potential customers with full focus on conversion optimization. You work closely with other marketing teams to define and execute digital marketing campaigns, nurturing streams and drip campaigns. You secure development, planning, execution and monitoring of organic traffic and all paid digital marketing campaigns, and you constantly explore innovative ways to ensure the best mix to drive conversations and engagement with our target groups. You also craft actionable insights from complex data to leverage decision making, track our contribution to the overall business revenue and ensure a profitable growth for Sandvik Coromant.


­To be more specific you:


Plan, execute, and manage marketing programs across channels to drive demand globally and support within regions - using both online and offline tactics to achieve business targets
Create and execute email marketing programs, nurturing programs and triggered emails driving demand across all funnel stages to support brand positioning and revenue growth
Manage virtual campaign teams and cross-functional work around campaign execution to achieve set targets
Secure focus on ROI and create business results
Drive our lead lifecycle management and identify opportunities for our sales organization to act upon
Test, refine and implement leading best practices using all available tools
Track and report on the performance of campaigns and programs, leverage insights to optimize across channels and initiate new tactics/campaigns
Own all global marketing demand generation performance metrics (MQLs, SQLs, Conversion rates, CPLs, ROI etc)



You’re a transparent and supportive leader for the team of demand generation and report to the Head of Web and Demand Generation. The location for this position is flexible between one of our Sandvik Coromant offices – such as Stockholm (SE), Düsseldorf (DE), Halesowen (UK), Katowice (PL), Mebane (US) or Milano (IT). Some global travel is under normal circumstances required.


About you
We’re looking for someone with a strong background in the field of demand marketing, including account-based marketing programs and global campaign management in a fast paced B2B environment. You have a strong understanding of the B2B buyer funnel – both in lead stages and opportunity stages, and how marketing campaigns can work in connection to sales strategies. You’re on top of the latest trends and best practices in marketing and measurement. You also know how to drive digital marketing and marketing automation, and you combine a deep analytical and data driven approach with traditional marketing skills as you influence our strategy with insights, agility and new perspectives. You have extensive experience from marketing automation tools, CRM applications and digital platforms, and your knowledge is grounded by a degree in marketing or business. Additionally, you comfortably work cross-functionally and you have the experience – or the skills and ambition – to lead and develop your team members in different locations globally. This also means that your English skills must be exceptional.


You start by thinking big, continue by breaking it down to pieces - and then you make it happen! Your sincere and inclusive approach enables you to build trust, and you’re very skilled at creating engagement and driving change. Naturally, you’re both innovative and highly tech-driven, and you challenge us and help us make smart and speedy decisions based on solid analytics and insights. Add a passion for collaboration and the ability to achieve results, and you’re the perfect match for this job!


About us
Sandvik Coromant is a market leading supplier of tools, tooling solutions and know-how for the metalworking industry, and we employ over 7 900 people all around the globe. Development is in our DNA and we’re proud to shape the future of manufacturing in close collaboration with our customers and partners. We believe in an inclusive and open-minded culture and for us, it’s clear that our diversities form a solid foundation for achieving great results. Do you want to know more about our business? Visit our website, LinkedIn or Facebook page.


How to apply
We have an ongoing process for this recruitment and will review candidates during the application period. Please submit your application as soon as possible and no later than January 4, 2021. Read more about Sandvik Coromant and apply by visiting our career site (Job ID: R0023188).


Contact information
Do you want more information about this job and its exciting scope? Please contact:
Jenny Fernqvist, acting recruiting manager, +46 (0)26 266 125


Union contacts - Sweden
Thomas Lilja, Unionen, +46 (0)26 266 659
Göran Norell, Akademikerföreningen, +46 (0)26 266 574
Peter Olsson-Andrée, Ledarna, +46 (0)26 261 984

To learn more about our recruitment process, please contact HR Services, +46 (0)26 261 444.


Recruitment Specialist
Jane Adams


We have already decided on which advertising channels and marketing campaigns we wish to use, and respectfully decline any additional contacts.