Demand Generation Specialist

At Sandvik Coromant, we pride ourselves on pushing boundaries and testing limits. We offer a global, innovative and inclusive setting, with passionate people and industry leading solutions in metal cutting – an exciting marketing arena where speed, agility and solid insights sure make a difference!
We’re now looking for two dynamic and results-orientated Demand Generation Specialists to join our team to create global frameworks for integrated marketing campaigns and projects that can be localized and executed by the field marketing teams. This is a perfect opening if you wish to develop in a growing area and have a great chance to influence the way forward.


The team
The Demand Generation team at Sandvik Coromant acts as an internal Center of Excellence supporting Field Marketing teams globally with areas such as marketing automation, paid media, analytics/reporting, lead management and global marketing projects.


Your mission
You work closely with many other teams, and especially the content team, to match customer journeys and target audiences with communication channels and content. Together you create global frameworks for omni channel marketing campaigns and projects in varying sizes. You take the big picture into consideration when setting the tactics and always have the buyer’s journey in mind to make sure that we have a solid lead flow from start to finish. You’re skilled in packaging and presenting your ideas as well as using data in your daily work to guide decisions and working towards set KPIs (Key Performance Indicators).
You act as the team’s point of contact for several regional Field marketing teams ensuring a global and regional communicating flow. You support your peers with your expertise and knowledge in marketing automation and digital marketing, and you develop and advise on a wide range of demand generation campaigns aligned with our objectives and local needs. That includes anything from setting up email programs to providing input on our lead lifecycle. Part of your role is also to contribute or at times drive lead management projects, such as setting new lead scoring or marketing attribution models.
The location for the role is flexible among our Sandvik Coromant European offices, although we prefer to have you at our site in Sandviken or Kista, Stockholm.


Your profile
For this position, we’re looking for someone with a relevant degree in Digital Marketing, Marketing Communications or equivalent education. Also, previous experiences include:
Involvement within B2B Digital Marketing and campaign management
Knowledge of lead generation, integrated marketing, and an understanding of the buyers’ journey
Experience in marketing automation (preferably Marketo), CRM (preferably Microsoft Dynamics), Office 365 and data analytics
Proven track record of delivering results and outstanding skills in project and stakeholder management

You adapt and prioritize your workload in a sustainable way, together with bringing a dual-minded approach balancing creativity, excellent writing skills with process and data-driven tactics. You’re flexible, react accordingly to change and remain calm in the face of challenges. Improvements, new initiatives and innovation come naturally to you, and you maintain a high level of accountability, accuracy and structure. On top of this, you’re equally comfortable working independently as you’re collaborating as part of a team.


Our culture
Innovation is in our DNA and we are proud to shape the future of manufacturing in close collaboration with our customers and partners. We believe in an inclusive, equal and open-minded culture, and we nurture our diversities to form a solid foundation for achieving great results. Add fair and rewarding benefits, as well as many different career options. Are you intrigued? Visit our website, LinkedIn or Facebook page to get to know us further.

How to apply
Send your application no later than May 24, 2022.
Read more about Sandvik Group and apply at home.sandvik/career (Job ID: R0040842). As we aim for an open and fair recruitment process, we utilize assessment tools to safeguard objectivity. Shortly after the last application date, you’ll therefore be asked to take a personality and logic ability test.

Contact information
Are you curious to know more about this position? Contact your future manager:
Katarina Sköldborg, recruiting manager, katarina.skoldborg@sandvik.com

Union contacts
Håkan Johnsson, Unionen, +46 (0)8 726 69 53
Carl-Åke Jansson, Akademikerföreningen, +46 (0)8 726 63 47
Peter Olsson-Andrée, Ledarna, +46 (0)26 26 19 84

For more information about the recruitment process, please contact HR Services on +46 (0)26 261 444.

Recruitment Specialist
Andreas Dahlén
Sandvik Coromant is part of the global industrial engineering group Sandvik and is at the forefront of developing manufacturing tools and machining solutions, with knowledge that drives the industry standards and innovations demanded by the metalworking industry now and in the next industrial era. Collaborations with educational institutions, extensive investment in research and development and strong customer partnership ensure the development of machining technologies that change, lead and drive the future of manufacturing. Sandvik Coromant owns over 1700 patents worldwide, employs around 7700 staff, and is represented in more than 150 countries.