Digital Analyst

Thule Group is a world leader in products that make it easy to bring the things you care for — easily, securely and in style — when living an active life. Under the motto Active Life, Simplified. — we offer products within Sport&Cargo Carriers (e.g. roof racks, roof boxes and carriers for transporting cycling, water and winter sports equipment, and rooftop tents mounted on a car), Active with Kids (e.g. bicycle trailers, buggies and child bike seats), RV Products (e.g. awnings, bike racks and tents for motorhomes and caravans) and Packs, Bags & Luggage (e.g. hiking backpacks, luggage and camera bags).
Thule Group has about 2,300 employees at 9 production facilities and 35 sales offices worldwide. The Group’s products are sold in 140 markets and in 2019, sales amounted to SEK 7 billion.
www.thulegroup.com
Do you share our passion for an active lifestyle? The position as Digital Analyst at Thule Group gives you an opportunity to work with a great team of people and help us to elevate our data-informed approach to the next level. About the position
As our new Digital Analyst, you will be part of the Global Online team that drives the development and maintenance of our Global Online presence to efficiently support our growth ambitions. We have a strong focus on online sales in own and customer channels and in the organic growth across our categories and markets.
In this position, your focus will be to support the team by analyzing, reporting and giving recommendations on all our online marketing efforts as well as our own e-commerce website in order to help the organization taking more data-informed/driven decisions.
Your responsibilities will include
In this position you will:
Manage and build dashboard for follow-up
Tracking implementation and data visualization
Define, track and evaluate KPIs for all our digital marketing efforts
Ensure data standards are maintained for ongoing and accurate tracking
Implement and test all data requirements to support accurate tagging implementation both for web analytics and marketing programs
Participate in the design, setup and evaluation of A/B and multivariant testing
Stay updated of industry trends, best practices and technologies to drive ongoing improvements to available analytics

Your profile
To be successful in this position, we believe that you:
2+ years of experience and proven success in an analyst role
Have experience working with Google Analytics, Google Tag Manager, Google Data Studio, Facebook Business Manager, event tracking, YouTube Ads and Pinterest Ads.
Experience with Sitecore is a plus
Detail-oriented person with strong analytical and critical thinking skills
Proficiency in Microsoft Excel
Must be a self-motivator and enjoy the world of data

In addition you should:
Hold a degree in Digital Marketing, Digital analytics or another relevant field and
Hold a Google Analytics Certification

We believe in strong teamwork, both within your own team but also across teams. We strive to be an open and curious organization, sharing our knowledge and inspiring one another. Within Thule Group you will find people who have a passion for the products we make and the outdoor company we are. We share the same values and we like to have fun. All our employees have a joint responsibility to maintain that spirit and contribute to it.
Application
The position reports to the Global Performance Marketing Manager, Quentin Reyners, and is based in Malmö, Sweden. If you believe you would enjoy working in a flexible and growing global branded consumer goods company and feel that the professional tasks will be challenging, please submit your application and references no later than November 20th, 2020. We will have running interviews.