Digital Analyst & Implementation Specialist

We are looking for you, an experienced Digital Analyst & Implementation Specialist for our web acquisition team that is the backbone of our customer acquisition.

You will be leading and developing our tracking strategy and setup, as well as analyzing our website performance to help us choose the best strategy to hitting our targets.

Sounds like you? Keep reading!

What you will do
You will be part of a small cross-functional lean and agile Web Team that consists of a Web Product Lead, SEO Strategist, Digital Analyst & Implementation Specialist (you), CRO-Specialist, Product Designer, and Web Developers. As part of the Web Team, you’ll also be part of the greater Marketing team.

Our website is the heart of our lead generation engine and hence the backbone of our customer acquisition strategy. The main objective of our Web Team is to keep driving relevant traffic to our website, create an intuitive and frictionless user experience and finally turn these visitors into qualified leads.

In this role, you will have the opportunity to collaborate with teams and stakeholders throughout the entire organization.

Key responsibilities:

- Take ownership and lead our tracking strategy and implementation

- Ownership and continuous development of our tracking stack including tools like Google Analytics (UA/GA4), Google Tag Manager, etc.

- Data visualization in tools like GA4, dashboarding tools like Google Data Studio and Looker as well as data exploration in Funnel

- Understand website performance and the behaviour of our visitors by analyzing web initiatives, CRO experiments, and overall marketing performance linked to our company goals

- Share and present insight from the analysis to guide the strategy of both the marketing team as well as the wider company

- Be part of identifying areas of improvement to initiate new initiatives and CRO experiments

- Support our Performance marketing team by providing them insights on how paid traffic is performing

- Be a role model and function as a coach in helping make the organization even more data-driven



Who you are
You are a data-driven person with a holistic mindset prioritizing your work based on the value it generates for the company rather than checking off your daily to-do’s. You are a self-starter and naturally, take ownership of and follow through with the initiatives you start. You hold strong communication skills and enjoy both collaborating with multiple stakeholders as well as pragmatically presenting your findings to guide the team's strategies and tactics.



Must have experience:

- Extensive experience analyzing, visualizing, and presenting web performance, user path, and behaviour data

- Experience in implementing and working with Google Tag Manager and server-side tagging

- Experience with other web tracking and behaviour tools like Hotjar etc

- Experience in turning data into recommendations and communicating these to relevant stakeholders both in verbal and written format

- You know JavaScript and are able to solve most tracking-related implementations by yourself

- Fluent in English both verbal and written (our team language is English). Swedish is not a requirement.



Nice-to-have (not a requirement):

- Experience in CRO and A/B-testing

- Experience working with and a deep understanding of the digital marketing landscape (SEO, Google Ads, Facebook Advertising, Programmatic, etc)

- Experience with database languages (e.g. SQL) and scripting languages (e.g. Python) and data warehousing tools like BigQuery



Application
Welcome with your application with CV or LinkedIn. If you don't have an updated CV at hand, don't worry, send the one you have. Do you have any questions about the recruitment process? Read our FAQ (https://jobs.funnel.io/pages/our-recruitment-process).

You can read more about our benefits and perks here (https://jobs.funnel.io/locations/stockholm-sweden).



Other information

This role is located in Stockholm and we offer a hybrid-remote setup which means you can work some days from the office and some days from home. We are not offering a fully remote setup for this role at this time. Unfortunately, we are not able to support relocation at the moment and therefore we will take into consideration only applicants that:

- Hold Swedish citizenship

- Hold EU/EEA citizenship

- Have a valid work permit for working in Sweden






Who we are
Funnel is a fast-growing tech company helping digital marketers across the globe to be more data-driven. With a focus on non-technical users, we build a new generation of Software as a Service (SaaS) that helps our customers draw spot-on conclusions from their business data. Our solution integrates the data automatically, structures it, and then sends it to a connected system for analysis. So far, we have created integrations for around 500 platforms.

Our customers are spread across the globe, with our biggest market in the US. Since the product launch in 2015, we have set up offices in Stockholm, Boston, and Dublin, with our headquarters in Stockholm, and have grown to service thousands of marketers all over the world!

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