Digital Communications Manager

Digital Communications Manager

Groupe SEB Nordic is a subsidiary of Groupe SEB International, global leader in the manufacturing of small domestic appliances (SDA) and cookware. Groupe SEB has an annual turnover of 7.3€ billion, is still partly family owned, and listed on the Paris stock exchange.
Groupe SEB Nordic acquired OBH Nordica in 2015 and we now develop, distribute, and sell innovative consumer products under the brand names OBH Nordica, Tefal, Emsa, WMF, Krups, and Lagostina. The Nordic turnover is 750 million SEK and we are 130 employees in Nordic, of which 70 work at the headquarters in Sundbyberg outside Stockholm.

About the role
This is a great opportunity to join our Nordic Marketng team! The Digital Communications Manager is responsible for setting up and implementing the Digital Strategy of Groupe SEB Nordics and to define the overall marketing strategies for the Nordic region.
The person holding the role will be responsible for managing and coordinating all Digital Brand Communications through Digital Channels like Brand websites, ATL campaigns in digital media (online TV, YouTube), Brand social media, 3rd party social media and CRM.

Main responsibilities listed below:
· In collaboration with the Nordic Brand Activation team and Product manager team, elaborate, execute and deliver the company’s digital / online marketing strategy: Define key priorities and create action plans as well as define KPI’s to measure success and build best practices.
· Editorial planning and ongoing development and updating of Nordic websites
· To define with the Product Managers and Head of Nordic Brand Activation which products to prioritize in each digital initiative in order to support product launches. Be the main contact for the group’s media agency executing the campaigns.
· Develop social media plans for Facebook, Instagram, YouTube (Tiktok, Pinterest) including content marketing for strategic categories to support product launches.
· Work with an influencer marketing agency to define the influencer marketing strategy and execute campaigns for the key launches
· To analyze and follow up on campaigns, identify trends and provide reports, optimizing campaigns to produce the best return on investment for the organization.
· Work to establish and manage the CRM database and campaigns.
· Work in close collaboration with E-Commerce.

Profile/Experience
We are looking for candidates genuine interest for digital communication, social media and content marketing. Passion for marketing and brands, a creative mindset as well as strong commercial sense is key for this position. The company has an “entrepreneurial” approach to work so it’s very important that you are a doer, take own initiatives and aim to have fun at work together with your co-workers and build relationships. In addition, we see that you have the following background:
· 5-7 years digital experience across functions that encompass Brand Strategy and Digital marketing.
· Excellent knowledge of Digital metrics (KPIs, tracking), Google Analytics, SEO, PPC, Social Media and CMS systems
· Ability to work across disciplines & departments and with agencies to bring multilevel activities together.
· Strong commercial awareness and application to areas of responsibility.
· Excellent communication & influencing skills.
· Creative thinker with ability to recognize longer term strategic objectives as well as short term goals.
· Confident with systems: PowerPoint, Excel, SAP etc.
· Self motivated, enthusiastic & results driven.
· Good team player