Digital Content Marketing Manager – Partner & Channels to I.A.R. Systems

About Bravura:

Bravura is a staffing and recruitment company for organizations that want to find Next Gen Professionals. We have lots of job opportunities, especially for you at the beginning of your career with 0-8 years of experience. Through us, you can work as a consultant or be recruited. Find your dream job - we help you succeed!

About the job:

This service is a direct recruitment, which means that the recruitment process takes place through Bravura and you are employed directly by IAR Systems AB.

About the company:

IAR Systems is a knowledge-intensive and value-driven global company at the top of their industry. They have been providing world-leading software for building embedded applications for more than 35 years, and today over 150,000 developers are using their software. They supply the tools and services that make embedded systems development fast, efficient, and reliable, enabling their customers worldwide to deliver better products to their markets faster.

IAR Systems have 215 employees in fourteen offices in three continents. Their headquarter is located in Uppsala, Sweden with sales and support offices all over the world.

Tasks and responsibilities:

As Digital Content Marketing Manager you’ll be responsible for ensuring that the Marketing & Communications deliver results, globally. Your key objectives are to optimize marketing and coms execution towards ROMI, providing and distributing role- or task-based, relevant content throughout the pre-purchase customer journey by selecting the best tools and channels. You will work together with key stakeholders within IAR Systems to identify and, develop and publish content. Your work tasks include a mix of strategic work, operational content and campaign production. You will work with KPI’s including SEO ranking globally, followers/engagement, downloaded assets, newsletter, email marketing performance, improvement in crucial conversion elements,, and improving pipeline management.

You will be responsible for partner marketing and programs and work with the Sr Product Marketing Managers to develop programs for different types and tiers of partners. You will become a significant part of developing and forming the IAR Systems marketing agenda. You have budget responsibility.

• Day-to-day management of the agency relationships
• Content production and campaign execution
• Responsible for paid media (KPI depending on objective)
• Responsible for communications to existing contacts as well as attracting new followers in social media
• Responsible for cost vs. performance, selecting and operating digital marketing tools, plug-ins, agencies, etc.

Education, Experience and Personal characteristics:

• 4-6 years’ experience of in content and campaign production/realization, preferably from a IT company
• Experience in running and producing campaigns with partners
• Experience from one or more: Epi-server, Pardot, InDesign, Google Analytics + Search Console, Social Media Campaign Managers
• Knowledge of paid digital media, marketing automation, SoMe (organic), SEO, copy, design
• Fluency in English, written and verbal

We are seeking someone who likes to surround themself with new people. We believe you are comfortable and relaxed in social situations and like to have many contact points. In the role, you will talk to internal and external people on a daily, hence you don’t hesitate to take the first step to a conversation. Furthermore, you always take great responsibility for your tasks and don’t miss details as you plan your work in a structured way and work systematically. As a person, you are curious and motivated in starting and driving projects forward. You also contribute with new ideas/perspectives and are more than happy to test new ways of working. We also seek someone that strive to always deliver the best possible solution, and you appreciate seeing the consequences of the work you put in.

Other information:

Start: Upon agreement
Location: Office is located in Uppsala. You can either work from Uppsala, Stockholm or the surrounding areas from home
Salary: Upon agreement

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Are you curious about how our recruitment process is structured? You can find more information here: https://www.bravura.se/din-karriar .

If you have questions about the service or about your registration, you are welcome to contact our candidate support on our chat, info@bravura.se or 08-400 240 50 and we will help you. Specify what position and company you are applying for.

We recommend that you submit your application immediately as we make an ongoing selection. Welcome with your application!

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