Digital Content Officer

BACKGROUND
Over the past 80 years, the International Rescue Committee (IRC) has developed unparalleled expertise in responding to emergencies and helping uprooted communities to rebuild. Founded in 1933 at the request of Albert Einstein, the IRC’s mission is to help people whose lives and livelihoods are shattered by conflict and disaster to survive, recover, and gain control of their future. The IRC is on the ground in more than 40 countries, providing emergency relief and rebuilding lives in the wake of disaster. Through 26 regional offices in cities across the United States, and 15 countries in Europe, the IRC also helps refugees resettle, integrate and become self-sufficient. The IRC is committed to a culture of bold leadership, innovation in all aspects of our work, creative partnerships and, most crucially, accountability to those we serve. The IRC is a tireless advocate for the most vulnerable.
MAIN DUTIES AND RESPONSIBILITIES


Partner with digital channel leads across all IRC markets to create content related to the Ukraine crisis - including Europe-wide programmes and crisis zones impacted by the hunger crisis such as Yemen, Afghanistan, and East Africa, to achieve our reach, growth and engagement goals.
Bring a comprehensive understanding of the nuances of our IRC audiences, markets (US, UK, Germany, Sweden, Brussels) and digital channels into the creation of content.
Maintain a strong understanding of the impact of the crisis in Ukraine on the IRC’s global work and issues. Spot opportunities for digital engagement and share with the digital team.
Support digital leads in major campaigns (ie. World Refugee Day/ Emergency Watchlist) by providing creative ideas and delivering on content.
Lead creative brainstorms with the digital team and implement ideas directly (or through writing briefs for Creative Studio).
Review ToRs for content trips and input for Digital Engagement team. Lead on reviewing raw content gathered and shaping for digital channels, based on our digital strategy, audiences and channels.
Ensure all content is faithful to the IRC brand visual identity, voice and tone, and messaging, with support of the Brand/Creative Studio team as required.



Copywriting
Lead on writing content related to the Ukraine crisis for our websites – principally focussed on explainer articles, client stories and maintaining country pages – with the oversight of our website leads.
Conduct interviews with IRC clients/staff and craft stories for digital channels and campaigns.
Ensure an excellent standard of copywriting and accuracy across content produced.
Use SEO research and social listening to develop and pitch content related to online trends focused on Ukraine and other crises.
Support in RAI (Resettlement, Asylum and Integration) Ukraine strategies in the US and Europe as required. Build out new website country pages as the IRC’s programmatic footprint expands.



Multimedia content
Produce, direct and adapt compelling visual and graphic content for digital channels, including video, images, social graphics.
Write concepts/ scripts/ storyboards for videos for the IRC’s channels (principally for Instagram, Tik Tok, YouTube and Twitter) and partner with video team on production.
Oversee the work of creative freelancers, following necessary processes and policies, and providing clear direction.
Take the lead for the Digital team in commissioning graphics and video from Creative Studio relating to the Ukraine crisis, and partner with the Video and Design teams to ensure all content meets the IRC’s standard.



Reactive comms & data-driven appraoch
Ensure the Digital team is reacting quickly to the external landscape by conducting social listening on the Ukraine crisis and related crises, and sharing insights with stakeholders.
Partner with digital leads to understand performance of Ukraine-related content. Use this data and SEO best practice to inform future content plans.
Partner with digital leads to spot relevant online trends related to the Ukraine crisis and propose creative ways to engage.
Ensure the IRC’s story-spotters and ‘on the ground’ content leads have a clear understanding of angles and approaches that work for digital channels and audiences, and that they are provided with performance data. In partnership with this team, identify stories to pursue for digital channels.



Read more about the roles and requirements here https://rescue.csod.com/ux/ats/careersite/1/home/requisition/29103?c=rescue