Digital Content Specialist

HemoCue, a Danaher company since April 2013, is a global leader in Hb point-of-care testing. In 1982, HemoCue AB (Ängelholm, Sweden), introduced the first accurate, near-patient hemoglobin test. We offer point-of-care tests for hemoglobin, glucose, urine albumin, HbA1c, total and differential white blood cell count. Further information available at www.hemocue.com
Do you want to make a difference by working with key medical device products in a truly global business for a company that cares for people?
If you live and breathe digital marketing, this position might be for you. We are looking for a digital content specialist to drive and co-develop our content marketing strategy with a strong focus on social media.
You will be responsible for planning and executing various digital marketing initiatives in multiple digital channels including paid media. We are looking for a copywriter, with experience from working with social media in international B2B environment. You are expected to work closely with Global Product Managers as well as with our local teams and partners. The industry we operate in is highly regulated, so accuracy and patience are personal trait that we value. In this position you will get the opportunity to build digital campaigns into HemCues overall transformative marketing strategy.
You will be working in various project teams at the marketing department with the main goal is to implement and execute HemoCue transformative marketing strategy in the medical diagnostics market to ultimately drive revenue and brand perception.
Responsibilities
Co-Develop and drive the implementation of HemoCues content and social media strategy with a strong focus on automation and on solutions that scale
Produce sharable, written content in short and long form (e.g. posts, emails, articles, case studies) for all segments and products for marketing with a strong focus on digital distribution
Create, publish, monitor and improve digital conversion of lead generating activities from raw lead to SQL.
Manage, monitor and provide insights across digital channels including paid media Researches system failures and designs and programs solutions
Proof and edit copy, written by non-native speakers within the organization so that they, applies to local laws and regulations and are consistent within the branding and overall image of the company.

Qualifications
5+ years of experience creating and publishing content on social media and web
Editorial mindset and excellent writing skills
Skilled in content planning and creation for paid and non-paid social media
Experience from using standard analytical tools and interpret data to actionable insight.
Project management skills to manage the priorities of multiple stakeholders in a regulated environment.
Fluent English in writing and speaking,

It is a plus if you have:
Knowledge of front-end editors in WordPress
Experience from working within a regulated industry e.g. medical device
Basics in image editing

Personality
As a person you are a team player, organized, shows initiative, proactive and who likes a fast pace. You find it easy to communicate with other people and enjoy working in a company that is driven by continuous improvement, both in terms of equipment and processes.
Interviews will be held as soon as relevant candidates have been identified
Send your application via www.hemocue.com/careers We are not able to receive your application by other means than through “careers“. Please bring diplomas for face-to-face interviews. Any application by mail or e-mail will be returned.
We offer you
A unique opportunity to work in the field of medical technologies, where knowledge sharing and professional respect combined makes it both fun and meaningful to go to work. You will meet enthusiastic colleagues in both Sweden and abroad who take pride in making a difference in a company whose products can truly impact other people's lives. We offer you 'freedom with responsibility', opportunities for training and career development.
Applications will be processed as we receive them, and the position might be filled before the last day of application. Don't miss the opportunity, apply today.
For further information, please contact Director MarCom, Staffan Ahlandsberg at tel. +46 734 14 03 22.
Union contacts: Björn Bylander, Unionen +46 431 48 12 87 or Emma Kriblad, Akademikerföreningen, +46 431 48 14 21.


About Danaher
Danaher is a global science & technology innovator committed to helping our customers solve complex challenges and improve quality of life worldwide. Our world class brands are leaders in some of the most demanding and attractive industries. Danaher Corporation and all Danaher Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law.
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