Digital Content Strategist Leader

It is a great time to be in Digital Experience Design at IKEA!
Guided by our motivation to create a better everyday life for the many people, we are driving human-centered-design into all areas of the organization to put the customer and coworker at the center of everything we do.
Our ambition is to create the best-in-class digital experience for customers and coworkers alike, constantly listening and learning from them, creating those experiences with them, iterating and improving in perpetuity. We do not exist without our customers and coworkers and believe that we report to them. Their feedback is our success and our failure.
Five principles guide us
Design puts people first
Design brings confidence to decisions
Design is a catalyst for growth
Design brings ideas to life
Design empowers the many people
We take Design seriously!
Our team is made up of passionate experts in all areas and levels of Digital Experience Design: Product UX Design, Strategic Experience Design, Data Experience Design, Experience Design Research, Emerging Tech Design, Digital Taxonomy, Content Strategy, Experience Writing, Optimization Writing, Inclusive Design, Design Systems, Motion Design, and Design Ops to hold us all together and keep us efficient.
We are building the entire Digital Experience Design organization from scratch and need passionate coworkers to help drive IKEA into the future! Join us to start the journey of a lifetime.
What you’ll be doing day to day
Have you dreamed of leading, driving and defining digital content strategy to help billions of customers around the world create a better everyday life at home? The Principal Digital Content Strategist is an amazing opportunity to bring your significant content leadership experience to help IKEA achieve that vision.
As a senior content leader in the Digital Experience Content Center of Expertise, you will be setting the overall strategy ambition and quality level for digital content across all touchpoints. You will further lead content strategy workshops, drive education of digital content strategy, create toolkits, and more to ensure we have a mature human centred content approach.
You are passionate about, and highly experienced in, creating and delivering digital experiences that have big impact in people’s lives and their relationship with a company’s products and services
To succeed in the role, we see that you have experience in many of the following:
· Extensive experience in crafting and directing Digital Content Strategy in an omnichannel setting
· Extensive knowledge in driving and implementing human-centred content methods and approaches into cross-functional teams
· Working with a variety of content producing teams to drive a cohesive content experience
· Extensive experience as an inspiring, motivating and hands-on craftmanship leader of content strategist, experience design writers, senior and product ux designers and more.
· Creating and leading digital content strategy education plans and best practice guidance
· Presenting to senior leaders, including C-level
· Extensive knowledge of changing digital trends in order to understand potential innovative content solutions that meet human needs
· Setting Digital Content Strategy best practices by continually benchmarking against industry standards to continuously validate and improve deliverables
· Extensive knowledge of leading and working in an agile, highly collaborative team of product, tech, and data co-workers
Together as a team
At Group Digital, we set the global digital agenda in order to enable IKEA to become the world´s leading multichannel home furnishing company. We drive the development, provision and operation of our digital products and services using new and existing technology with agile delivery methods. At the same time, we provide a home for digital skills to both develop and extend technical, people and business skills needed to continuous development and growth.
Where our Digital Transformation is allowing us to create new ways we meet and interact with our customers and co-workers, our Digital Experience Design team is responsible for shaping what the future looks like. The team has a clear vision: to create everyday digital experiences for the many people through our human-centric methodologies that enable design, inspiration and innovation.
Let’s connect
This role reports to the Head of Digital Experience Content and is located Malmö, Sweden. Our organization has co-workers in Amsterdam, Sweden, Madrid, Shanghai and Philadelphia.
Please note that we don’t handle any applications on mail and in English only.
You might have some questions about the recruitment process, and we are more than happy to answer those! Feel free to connect with our recruitment specialist, Sam Foged Jensen, sam.foged.jensen@ingka.ikea.com.