Digital Content/Trade Marketing Executive

Be a part of a revolutionary change
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions.
We are currently hiring for a Digital Content/Trade Marketing Executive who will build content and campaigns for OPEN (our digital retailer platform), that is user centric / insights based, brand relevant, and match our strategies. The Digital Trade Engagement team is a part of Nordic Marketing, and responsible for providing the platform and content to digitally engage with our retailers across the Nordics. Through the global OPEN platform, we create build campaigns, education and articles for all our categories, that makes valuable contributions for the retailers and accelerates PMI’s business journey towards a smoke-free future.
Your ‘day to day’:
Campaign creation
· Drive, manage, and deliver campaign productions of different scale on our Digital OPEN platform, in line with commercial priorities in the Nordics.
· Work independently and in a team to contribute with outstanding content.
· Responsible for driving own projects towards agencies and internal partners.
· Foster a close dialog with internal stakeholders outside of the digital team ensuring full commercial knowledge and details surrounding respective project.
Campaign planning
· Maintain and align content planning calendar with the rest of the digital team prior to publishing date and keeping a comprehensive view on future projects and secure that development is being planned accordingly.
Agency & Supplier Relationship
· Build effective and efficient business partner relationships to achieve the brand objectives and to drive outstanding and innovative executions of the brand strategy both from a creative and executional point of view.
· Provide constructive feedback, track agency performance and handle agency budgets.
Navigate within PMI
· Ensure close collaboration with key Nordic functions (Portfolio/Brand Marketing, Markets) concerning OPEN
User satisfaction & platform improvement
· Evaluate current platform content/tools and drive the needed development for optimizing the user experience
· Derive findings from previous projects to ensure continuous development of content
Who we’re looking for:
· BSc in Marketing, business economics or similar
· 1-3 years of relevant experience from trade marketing, content management or similar. A background in FMCG and an international environment is plus.
· Project management: You can take ownership of projects and drive execution from start to finish.
· Time management: You have excellent time-management skills and can work on multiple projects simultaneously
· You are proficient in handling digital assets (website copy/images/graphics, promotional materials, banners, etc).
· Fluency in English is essential. Proficiency in either Danish, Finnish or Swedish is a plus.
· Collaborative mindset: You are great at communicating with multiple stakeholders and able to discuss possible solutions and manage opposing views.
· Presentation skills: You present your ideas and campaigns in a clear and understandable way, both verbally and through presentations.
What we offer:
Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
· Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
· Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
· Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
· Take pride in delivering our promise to society: to deliver a smoke-free future.