Digital Customer Journey Analyst

Scania is now undergoing a transformation from being a supplier of trucks, buses and engines to a supplier of complete and sustainable transport solutions.


Digital Customer Journey Analyst

Scania´s purpose is to drive the shift towards a sustainable transport system, creating a world of mobility that is better for business, society and the environment. To this end, our corporation is undergoing a radical transformation, from being a global traditional heavy vehicle manufacturer to become a leading provider of complete sustainable transport solutions. Communication and digital technologies are one key element, among several, for a successful realization of the ongoing transformation.

Scania’s Communications Department operates globally towards several key stakeholders within internal, corporate and marketing communication. We are now recruiting a goal oriented and passionate colleague to our team at Brand & Marketing Intelligence and Planning.

What you will do

As a Digital Customer Journey Analyst, you will be involved at an early stage in prioritized communication projects, define strategy and goals in order to measure impact and guide towards more efficient and purposeful communication.

Based on insight, you will translate and present data and recommendations for decision making. You will provide analytic insight and performance review within our digital communication channels. And by that ensuring quality in data and create relevant reports for continuous improvements.

Since this is a new function, you will, together with your colleagues, develop working methods and create frameworks for following up on engagement level and the behaviour in our digital communication channels. You will play an important role in our global organisation, working closely with our IT-department and provide your expertise to our different communication departments. You will also lead and participate in country specific projects.

To succeed in this role, you need to:


• Be an experienced communications professional with an analytical mindset and a creative take, working with online communication and campaigns, from idea and strategy to carrying through and follow up.
• Be able to interpret communication assignments and how to convert them into online communication for different stakeholders, in different channels.
• Have expertise in collecting and analysing data and actively seek solutions to optimize our communication to customers and other stakeholders.
• Have a good understanding of response metrics used to measure cost per lead - ROAS, web traffic sources, and lead conversion rate.
• Know how to drive growth and create value for online audiences.
• Have knowledge in SEO/SEM, UX design, Adobe Analytics, Socialbakers, Siteimprove as well as insights terminals provided by SoMe channels would be an advantage.
• Have experience working in international contexts that require communication skills in English (spoken and written).


• Have university degree and at least 3 years of experience working with digital marketing.

What we have to offer

You will be part of a team that is the go-to-place when it comes to communication insights. We work with both quantitative studies, dashboard analytics and trend reporting. In addition to personal and professional development opportunities we offer onsite- and remote work and a dynamic and inclusive work culture. Other benefits is occupational pension, personnel car and if you live in Stockholm we offer a direct bus service between Stockholm and Södertälje with Scania Job Express.

Further information

If you have any questions don’t hesitate to contact:

Henrik Håkansson, Head of Brand & Marketing Intelligence and Planning: (henrik.hakansson@scania.com).

Phone: +46 (0)70 086 35 67

Application

Your application shall include personal letter and CV as well as copies of any relevant certificates.

Please note that Due to the holiday period, the processing of applications will start week 33.

We look forward to your application!