Digital Engagement Lead

Be a part of a revolutionary change
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions.
Digital at PMI is dynamic, diverse and disruptive. Join us and you can bring new ideas to life in a truly global function at the creative core of our business.
The smoke-free revolution means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here – with the freedom to shape and define the future of digital, but with the support and scope of a vast global business. It’s challenging, fast-paced and highly collaborative – if you want the freedom to find new ways to connect with consumers, there’s no better place to progress your career.
Your ‘day to day’
We are now looking for a Digital Engagement Lead to join our organisation and be responsible for our eCommerce platform and digital activities in Sweden.
Your responsibilities would include:
· Strategise yearly CRM/promo activity plan and execution in cooperation with local and HQ eCommerce teams including campaigns integration, new features implementation and platform roll-out across categories
· Define, execute and optimize CRM engagement (aligned to global frameworks and Consumer Experience guidelines) including messaging, testing/optimization, audience segmentation, creative requirements and frequency.
· Manages vendor relationship and databases, in formulating strategies, strategy execution, asset deliverable management, as well as the testing of all SMS, emails and other digital communication tools, among other multi-channel communications
· Partner with senior stakeholders and define CRM strategies on the calendars to enable the continuous and consistent testing, learning, and optimization in order to maximize consumers’ lifetime value
· Drive innovation and enable personalisation by with advanced eCommerce tools and transformation of new omnichannel e-services/initiatives/features
· Lead & monitor CRM journeys & website key metrics to improve channel effectiveness, (UX/UI) usability and performance
· Shares new and emerging CRM best practices across the business in order to give the business a competitive edge over competition in consumer acquisition and engagement


Who we’re looking for
The ideal candidate will have worked for 5+ years within ecommerce and digital marketing and have the following skills and experience:
· Experience in P&L management
· Experience leading and building a team
· Understanding of CRM, operations and web analytics (Google Analytics)
· Experienced working cross-functionally at different seniorities
· Strong knowledge of digital marketing and social media


About you
In addition to the skills and experience above, we are looking for a colleague who:
• Thrives at working in a team environment and loves to develop their team
• Is hands-on and doesn’t shy away from accountability and responsibility
• Is highly analytical and always tries to think outside the box to find solutions and drive business forward
• Brings high energy and positivity to the team
• Adapts to change and is quick to pivot when needed


What we offer
Our success depends on our talented employees who come to work here every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.
Sound like the ideal role for you? We would love to receive your application! Interviews will be conducted on a rolling basis and all candidates must have the legal right to work in Sweden. Please note due to GDPR purposes, all applications and CVs must be logged via our candidate portal and not sent via email.