Digital Engagement Specialist

Be a part of a revolutionary change
At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.
With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better brighter solutions and the space to move your career forward in endlessly different directions.
Digital at PMI is dynamic, diverse, and disruptive. Join us and you can bring new ideas to life in a truly global function at the creative core of our business.
The smoke-free revolution means we’re rebuilding everything from the ground up. You’ll feel like you’re working in a start-up here – with the freedom to shape and define the future of digital, but with the support and scope of a vast global business. It’s exciting, fast-paced and highly collaborative – if you want the freedom to find new ways to connect with consumers, there’s no better place to progress your career.
In the role of Digital Engagement Specialist, you will be responsible for leading the digital communication for the customers including offers, news, benefits, service, among other pillars, to increase engagement and considering the life stage segmentation of the users to identify the best next action and provide relevant content through personalization and optimization.
• Co-manage the yearly CRM plan execution in cooperation with local and HQ Digital and Marketing teams including campaigns integration, new features implementation and platform roll-out across categories.
• Act as the owner of the CRM platform and ensure the proper execution of the campaigns with relevant and timely content.
• Plan, lead & supervise CRM Campaigns: targeting, standard recommendations on frequency, content, optimization, segmentation, personalization, etc.
• Accurately integrate SMS, e-mail, push notification and other technologies into marketing campaigns to effectively combine offline and online communication channels via our CRM platform.
• Conduct optimal innovative and testing methods and monitor the performance to properly optimize them working closely with CRM agency and internal stakeholders.
• Timely alignment with all internal collaborators to ensure all digital communication addresses CX findings, serves properly each initiative and is in line with brand identity.


Who we’re looking for:
• At least 5 years prior practical experience in digital marketing and CRM roles
• University Degree in IT, Business, eCommerce or Marketing. MBA / MSc in new Technologies, Digital Marketing, eCommerce would be considered as a plus
• Proactive, creative, and innovative with strong interpersonal and communication skills
• Proficient in CRM, email marketing, digital analytics, and reporting platforms
• Driven and curious personality, with a digital entrepreneurial mindset
• Attention to detail and “can do” attitude
• Understanding of the online acquisition activities and their impact on eCommerce sites
• Experience with email marketing platforms such as Salesforce Marketing Cloud is a strong plus
• Leadership skills and eye for business
• Google Partners Certification would be considered an advantage
• Proficiency in English is a requirement for this role


Relocation support is not available for this role.


What we offer
Our success depends on our dedicated employees who come to work every single day with a sense of purpose and an appetite for progress. Join PMI and you too can:
• Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore.
• Be part of an inclusive, diverse culture, where everyone’s contribution is respected; collaborate with some of the world’s best people and feel like you belong.
• Enjoy flexibility of hybrid way of working - split your time between working from our office or the comfort of your home, where it works best for you in line with business needs.
• Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress.
• Take pride in delivering our promise to society: to deliver a smoke-free future.


PMI is an equal opportunity employer.