Digital Experience Content Manager, Group Digital, Ingka Group

It is a great time to be in Digital Experience Design at IKEA!


Guided by our motivation to create a better everyday life for the many people, we are driving human-centered-design into all areas of the organization to put the customer and coworker at the center of everything we do.
Our ambition is to create the best-in-class digital experience for customers and coworkers alike, constantly listening and learning from them, creating those experiences with them, iterating and improving in perpetuity. We do not exist without our customers and coworkers and believe that we report to them. Their feedback is our success and our failure.
Five principles guide us
Design puts people first
Design brings confidence to decisions
Design is a catalyst for growth
Design brings ideas to life
Design empowers the many people
We take Design seriously!
Our team is made up of passionate experts in all areas and levels of Digital Experience Design: Product UX Design, Strategic Experience Design, Data Experience Design, Experience Design Research, Emerging Tech Design, Digital Taxonomy, Content Strategy, Experience Writing, Optimization Writing, Inclusive Design, Design Systems, Motion Design, and Design Ops to hold us all together and keep us efficient.
We are building the entire Digital Experience Design organization from scratch and need passionate, seasoned leaders to help drive IKEA into the future! Join us to start the journey of a lifetime.


WHAT YOU'LL BE DOING DAY TO DAY
As the Head of Digital Experience Content, you will be a senior design leader responsible for our Digital Content Center of Expertise, and for driving and delivering digital taxonomy, content strategy, experience writing and optimization writing initiatives across Group Digital, and the broader IKEA Group.
You are a passionate, empathetic, seasoned people leader with demonstrated experience scaling and leading content teams.
You are passionate about understanding the humans using our digital products, and driving human-centered-content efforts to help create unique IKEA digital experiences for both customers and coworkers.
You are an enterprise thinker and can seamlessly navigate a complex global corporate structure to infuse human-centered digital content approaches and outcomes into all areas of the business.
You have a strong and compelling leadership portfolio communicating your leadership beliefs, capabilities, content approach, notable career achievements, case studies of your leadership skills, projects your teams have delivered, and more


To succeed in the role, we see that you have experience in many of the following:
• Creating an atmosphere of positivity, empathy, and compassion to foster psychological safety, connection and collaboration.
• Defining relationships, ways of working and maintaining collaboration with external content producers to increase their digital understanding to ensure content is delivered to meet digital standards
• Leading, coaching, and developing the team to promote individual growth and mentorship at all levels
• Leading content direction, approaches, standards and delivery for all areas of the team, including Digital Experience Writing, Content Strategy, Taxonomy and Optimization Writing
• Growing content maturity within product teams and the larger organization
• Driving business-wide understanding, adoption, and advocacy of content approaches and offerings with key stakeholders, up to Management Board, to establish and maintain capabilities
• Presenting, advocating and inspiring content strategies to teams and leadership, including experience engaging with executives up to the CEO
• Driving content research approaches and outcomes to ensure content delivery meets the needs of our end users
• Leading and managing team members in different locations


TOGETHER AS A TEAM
At Group Digital, we set the global digital agenda in order to enable IKEA to become the world´s leading multichannel home furnishing company.
We drive the development, provision and operation of our digital products and services using new and existing technology with agile delivery methods. At the same time, we provide a home for digital skills to both develop and extend technical, people and business skills needed to continuous development and growth.
Where our Digital Transformation is allowing us to create new ways we meet and interact with our customers and co-workers, our Digital Experience Design team is responsible for shaping what the future actually looks like. The team has a clear vision: to create everyday digital experiences for the many people through our human-centric methodologies that enable design, inspiration and innovation.