Digital Marketer

Svenska Cellulosa AktiebolagetSCA is a leading global hygiene and forest products company. The Group develops and produces sustainable personal care, tissue and forest products. Sales are conducted in about 100 countries under many strong brands, including the leading global brands TENA and Tork, and regional brands, such as Libero, Libresse, Lotus, Nosotras, Saba, Tempo, Vinda and Zewa. As Europe’s largest private forest owner, SCA places considerable emphasis on sustainable forest management. The Group has about 44,000 employees. Sales in 2015 amounted to approximately SEK 115bn (EUR 12.3bn). SCA was founded in 1929, has its headquarters in Stockholm, Sweden, and is listed on NASDAQ OMX Stockholm. For more information, visit www.sca.com
 

Overview
We are looking for a Digital Marketer and E-business Specialist to join our TENA marketing team.
With over 50 years of experience, our products and services have proven benefits that make a real difference in the field of continence care and personal hygiene. Incontinence products provide a basic need for individuals experiencing bladder control issues. The benefits they provide have a significant positive impact on quality of life. Increasing independence, confidence and freedom of movement allows people to engage in social activities and enjoy full and active lives. As the worldwide leader in incontinence products, TENA is dedicated to improving the quality of everyday life for anyone dealing with the Unexpected Leak™.
We need your help to drive our digital marketing to the next level in Sweden!
https://youtu.be/3NKvN7U5RXQ



Main Tasks
Digital marketing

Drive the development of the local digital strategy in line with regional guidelines and support from the Marketing Manager

                -Pro-actively participate in the regional digital team

Drive excellence in digital focus areas

                -Content marketing
                -SEO
                -Digital campaign management securing coherence and added value to the full launch activity plan
                -Social media presence when relevant
                - KPIs and follow up
                -Web analytics

Support the marketing team in digital management

 
e-commerce/tenabutiken.se

Drive the yearly activity plan to grow TENA web shop
Coordinate with external e-business plans (KAM Pharma)
Price management in coordination with KAM
Content management in coordination with Brand Managers
Data base responsible

Key Competencies
3-5 years of relevant working experience within social media, e-commerce, search engine optimization and/or digital communication
Experience from working with Web Analytics or similar
Fluent in Swedish and English
Experience from working with Tridion is a plus

Furthermore, you are a flexible team player with drive and an analytical mindset. We hope that you are a service minded doer with lots of enthusiasm and energy. Close to laughter and not afraid to speak you mind.

Additional Information
Please apply online.
If you have questions regarding the position, please call Regional Marketing Manager Josefine Wihlborg; 031-746 00 00
SCA kindly but firmly declines direct contact with recruiting and staffing agencies, as well as job advertising sellers.