Digital Marketing Analyst to Afound Marketing team

Company Description
Are you a data driven and analytic person who thrive in a dynamic work environment? Do you have experience from analyzing data and use insights to target right users as well as optimize marketing activities? We’re interested!
Afound is a start-up within H&M Group. The online marketplace and first physical stores were launched in June 2018. Today, Afound is available in several markets offering a wide assortment including the H&M brands and other popular brands. We are growing: our marketplace, our mission, our team. We want to introduce Afound to new markets. We want to offer even more great discounts to our customers. Finally, we want you to help us do it. We are only just beginning. Will you join us in our mission?


Job Description
We are looking for a Digital Marketing Analyst to join Afound´s Marketing team. You will be responsible of analyzing Afound´s marketing activities, which means give input on marketing spend and channel strategy, visualize data as well on going follow up. Furthermore, you will be responsible for Afound´s segmentation of customer data and, with help from tech department, integrations between analytics tool and marketing tools such as Facebook and Google. Key responsibilities include:
Ongoing analysis of marketing activities as well as deeper analyses of marketing spend, specific channels and other analyses with the goal to optimize Afound´s marketing.
Analyse and cluster segments from our customer data base in order to understand our customers better as well as improve our communication and media spend by target specific segments.
Visualize data and reports which we would use on a daily basis and for specific analyses.
Responsible, with help from with media agency, for our attribution strategy.
Integrations between platforms such as Big Query, Facebook, Google Analytics and Google Marketing Platform.



Qualifications
We believe you are a social and ambitious team player who enjoys working with a variety of people. To succeed in this role, you are an analytical and data driven person. You know how to communicate and explain insights on results efficiently and you have a ”test and learn” mindset.
Experience working with digital analytics.
Knowledge in Google Analytics.
Experience from analyzing data and use insights to target right users as well as optimize marketing activities.
Experience from working with Data studio and Funnel io
Fluent knowledge in English, written and oral
Experience from Paid Social and/or Google Marketing Platform is a plus
Experience from Big Query and/or Power BI is a plus
Experience from Google tag manager is a plus
Experience from SQL is a plus



Additional Information
If you want to join our exciting journey and a fantastic team, please upload your CV (English) as soon as possible but at the latest 8th of August 2021. Due to GDPR, we only accept applications through our career page.
This is a permanent position staring as soon as possible, based at our Head Office in Solna/Stockholm, Sweden. Start date as soon as possible.
We look forward to receiving your application!
H&M Group is committed to creating a Diverse & Inclusive environment and we are actively looking for qualified candidates irrespective of race, gender, gender identity, sexual orientation, ethnicity, religion, national origin, disability, or age.