Digital Marketing and Communication Coordinator

RFSL Utbildning AB is currently hiring Marketing and Communication Coordinator, with specialization on digital marketing.


RFSL Utbildning AB is part of RFSL - Riksförbundet för homosexuellas, bisexuellas, transpersoners, queeras och intersexpersoners rättigheter. The company is owned by RFSL and provide services of LGBTQI+ certifications, training and consultancy. Surplus from RFSL Utbildning AB's LGBTQI+ certifications and other services are used to fund parts of RFSL's activities for LGBTQI+ people's rights in Sweden and in the world.


Job Description:
Developing, executing and coordinating digital marketing strategic plan, which include collecting digital marketing data, providing insights and trend from the data, and tracking KPI:s.
Developing and working with company website, e.g developing website content, updating texts, quotes, news, new landing pages, etc.
Strengthening brand presence through Search engine optimization and search engine marketing strategy.
Coordinating public webinars and marketing initiative such as expo and open house (both digital and physical).
Engaging community and growing our social media through content marketing strategy.
Developing digital advertising and campaign strategy through google ads, linkedin ads, and Facebook ads and measuring the its return of investment.
Develop and implement strategy to reach new target market through email marketing and external newsletter.
Creating marketing materials and design.
Working with lead generation and maintaining our CRM system (sales force).



Minimum Requirements:
Higher Education (Yrkeshögskola or Bachelor degree) in Marketing, Digital Marketing, Communication, Information Technology & Communication, Business, or equivalent.
Previous experience working in Digital Marketing (SEO, SEM, Social Media, Google Analytic, Email Marketing, etc).
Professional level of Swedish and English language both verbal and written (Minimum of C2 Level).



Who you are:
Who are looking for professional who are interested to contribute in the social enterprise which the ultimate goal is to provide positive impact to the society. Furthermore, you are
Flexible and collaborative. We are a small company, and therefore sometime we will help each other to complete different task. You are willing to learn new task and work collaboratively with other employees.
You are driven organized and result oriented. You are motivated by goals and able to measure the progress. Furthermore, you are able to actively and independently learning how to achieve it.
Creative. You are full of ideas and dare to try to implement new creative strategy to boost up company marketing initiative
You are very comfortable working in Swedish, as this is the one of the main languages, we use at RFSL Utbildning alongside with English.
Digital savvy. We are using different software and therefore you should be comfortable and experience using different tools. Furthermore, we are having flexible and hybrid working style, however you should be available in case, we will have physical activity or meeting in Stockholm.



For this role, the recruitment is on-going and there will be few selection process during the recruitment. If you are screened in the initial selection process (CV and motivation letter), we will contact you through email for the next recruitment process. If you have any question regarding the role, you can contact karl.yves.vallin@rfsl.se.