Digital Marketing & Communications Manager

You can be part of taking renewable materials to new heights. Come join us!
At Stora Enso’s Packaging Materials division, we are looking for a Digital Marketing & Communications Manager to plan, develop and execute digital marketing and communications activities targeted at global audience. We need you who can strengthen and optimize our digital content, secure preference for the Stora Enso brand and offering as well as improve and develop the online experience for all stakeholders, including internal audiences.


Tasks
In this role, you will plan and execute a variety of digital marketing and communications activities across a broad range of channels and collaborate with agencies from time to time. You will develop and accelerate our social media presence whilst continuously evaluating and improving the end-to-end customer experience, Lead generation and behaviour. Being responsible for our web pages and other online tools and services, you will produce digital content and ensure brand alignment across the different channels. Search Engine Optimization (SEO) and Search Engine Marketing (SEM) have no secrets to you and you will utilize data analytics tools & services to generate actionable insights. We expect you to be on top of digital marketing trends and come up with new and creative marketing initiatives. We also count on your support in developing the internal virtual events and materials.


Requirements
We value for this role:
• Solid digital marketing experience, especially B2B marketing, from a similar position or agency
• Hands-on experience of web content management and marketing automation. Knowledge of Sitecore and Hubspot are beneficial.
• Strong understanding of lead generation processes, user journeys and personalization.
• Broad experience with digital analytics and SEO tools.
· Experience in setting up and managing custom audiences and paid-campaigns in social media, Google etc.
• Excellent content creation and content optimization skills.
• High creativity in terms of identifying target audiences and devising digital campaigns that engage, inform and motivate.
• Experienced user of graphic design programs with good knowledge of visual communication principles.
• Excellent analytical and project management skills.
• Strong verbal and written communication skills.
• Bachelor’s degree in marketing, digital media or relevant field.
• CRM knowledge, ideally Microsoft Dynamics.
• Excellent skills in English.
• You are positive, dedicated, independent and open and like taking responsibility.


Additional Information
Hiring manager Mandi Alaterä, +358 50 5774 040, Mandi.Alatera@storaenso.com, is happy to answer your questions about the position at 13th oct 15.30-16.30 EET, 16th oct 9-10 EET. Other questions can be directed to Recruitment Specialist Ulrica Berg Persson, +46 72 186 26 17, Ulrica.BergPersson@storaenso.com.
You are welcome to apply via Stora Enso's online system, www.storaenso.com/en/careers! We work with the recruitment process on an ongoing basis, so apply as soon as possible, but no later than October 25, 2020. Your application includes CV and a personal letter. In the personal letter, please let us know why you are suitable for this position. We accept applications submitted through our recruitment system only. Prospective employees are screened for drug use in the pre-employment examination.
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Facebook www.facebook.com/storaenso/
LinkedIn www.linkedin.com/company/stora-enso/
You are the opportunity. Join us!
www.storaenso.com/en/careers
Part of the bioeconomy, Stora Enso is a leading global provider of renewable solutions in packaging, biomaterials, wooden constructions and paper. Our customers include packaging manufacturers, brand owners, paper and board producers, publishers, retailers, print houses, converters, and joinery and construction companies.
Our fibre-based materials are renewable and recyclable. Our solutions offer low-carbon alternatives to products based on fossil fuels and other non-renewable materials. We believe that everything that is made from fossil-based materials today can be made from a tree tomorrow.
We make every effort to use 100% of a tree for our products as well as for producing bioenergy. In production, we are pushing towards carbon neutrality as much as it is technically and commercially feasible. We practice and promote sustainable forestry, and work to ensure that more trees are planted than are harvested.
Stora Enso has some 25 000 employees in over 30 countries. Stora Enso shares are listed on Nasdaq Helsinki Oy (STEAV, STERV) and Nasdaq Stockholm AB (STE A, STE R).
We have a great focus on health, safety and the environment. We work actively to increase gender equality and ethnic diversity in the workplace and are therefore happy to see applicants contributing to this.