Digital Marketing Expert

Join the Rock & Roll Scientists at Softube in Linköping, Sweden and help us craft and tell the Softube story! Softube is a dynamic, fast-growing company on a mission–to find the best way to make music with a computer, using our scientific wizardry and our love for music. We are looking for a talented and data-driven Digital Marketing Expert who’s excited about the idea of working on music-related Marketing.


Position Details and Application
The position is full-time, on-site at Softube headquarters in Linköping Sweden, and we would like to fill this position as soon as possible.
Your application should include, or link to, your CV and a PDF/PowerPoint/Keynote presentation with one or more cases where your work as a digital marketer have impacted positively a business.
The last day to apply for the position is 5th April 2022. However, we are applying continuous selection in this recruitment process, which means that we might complete the recruitment process before the set end date. If you are interested in this position, send us your application as soon as possible. Contact career@softube.com if you have any questions.


Job Description
You will be part of the Sales & Marketing department and will work in close collaboration with the Creative & Marketing Manager and other members of the Creative & Marketing team, as well as the Sales and Web teams
You will use your deep knowledge of ad platforms such as Google, Facebook, Instagram, YouTube, and other platforms to set up, monitor, and analyze the results of marketing campaigns, making adjustments and recommendations whenever necessary to ensure we’re continuously on track to hit our KPIs
Work in collaboration with the Creative & Marketing Manager and the team to define and distribute monthly budgets across different campaigns
Work in collaboration with the team on the continuous planning for newsletters and the conduction of A/B tests, as well as on the analysis of the results
Work in collaboration with the Creative, Web, and Sales teams on optimizing landing pages, social channels and other customer touch points to ensure customers on all parts of the funnel get the most relevant message delivered to them
Keeping up-to-date with best practices in the digital marketing field


Required Qualifications
Relevant degree in Communications, Marketing, and/or Advertising from University, or similar education
Demonstrable working experience in Digital Marketing
Advanced knowledge of SEM/SEO, Digital Advertising, Search Ads, Display Ads, and ad platforms like Google, Facebook, Instagram, YouTube, and more
Solid knowledge of website and marketing analytics tools like Google Analytics
Experience in setting up campaigns from start to end
Experience with customers funnels and optimizing communications for both
prospects and returning customers
English language, both in text and speech


Bonus Qualifications
Knowledge and experience in music production
Knowledge and experience of the music software industry, plug-ins, DAWs